Marketing

Snapchat’s Memories: What You Need to Know

Snapchat has recently introduced Memories – a way to save old Snaps and Stories in a new section of the Snapchat app for Android and iOS. You’ll get a Chat from Team Snapchat when the new Memories feature is available on your account, and after that update you’ll… Read More

Facebook Live: East Coast Lifestyle Founder

Student to Career: Presented by Intel CanadaWATCH LIVE NOW: Student to Career – How to build your brand online – Ask a Question! Posted by Amber Mac on Thursday, July 7, 2016 This was a super-fun Facebook Live segment I did on PEI with the founder… Read More

3 Tips for Scheduling Posts Across Multiple Time Zones

While some social media accounts have almost all of their followers in a single time zone (e.g. local retailers, restaurants, etc.), a lot of us have communities from coast-to-coast and beyond, which can make it hard to know when to schedule posts. Between managing my own accounts and working with… Read More

Daily Prioritizing on your Mac or iOS Device

Most people have a lot going on in their lives and sometimes it can be really hard to prioritize what you want to get accomplished each day. This may be the case for projects at home, but I find it even more useful for a day at work. If you’re… Read More

Video: What is the Future of Authenticity on Instagram?

When I wrote my social media business book, “Power Friending” in 2010, I spoke about how the key to a successful social media presence or a campaign requires a constant commitment to authenticity.  I suppose my desire to push this requirement forward was somewhat selfish at the time. As… Read More