Projects

CES 2017: Battling Smart Home Hackers

The Consumer Electronics Show (CES) in Las Vegas, a massive trade show the size of 43-football fields, is celebrating its 50th year.  Last year, CES had its largest attendance ever, with more than 170,000 visitors and industry professionals, many of whom are back again this year… Read More

Photo Diary: Google shop Sleep Over

Try before you buy. That’s my tech shopping motto (not just this holiday season, but for a decade+). While we’re seeing a rise in online shopping (holiday spending in the US is expected to rise 18 percent this season), a lot of people still want to touch and feel… Read More

FB Live: Holiday Sales Strategies with Shopify & Amber Gets Inked

Check out this week’s Shopify Live episode below where I get inked and talk Black Friday & Cyber Monday biz ideas. Here are a few highlights: Tweet of the Week From @Patagonia: This Black Friday we’re donating 100% of sales to grassroots environmental groups. #LoveOurPlanet This post showcases, once… Read More

5 Tips for Powering Down & Sleeping Better

I’m working with Holiday Inn Express on their Snoozapalooza campaign, so I’ve put together five of my top picks for powering down on the road. As a busy entrepreneur growing two businesses, I travel for work on a weekly basis. After hours on planes, speaking on stage, or doing media interviews,… Read More

Facebook Live: East Coast Lifestyle Founder

Student to Career: Presented by Intel CanadaWATCH LIVE NOW: Student to Career – How to build your brand online – Ask a Question! Posted by Amber Mac on Thursday, July 7, 2016 This was a super-fun Facebook Live segment I did on PEI with the founder… Read More

NEW Video Series: Fast Company’s Dynamic Dialogues

If you follow me on social media, you know April And May were busy travel months. I stopped counting the number of take-offs and landings, but I do have some excellent memories of our shoots across the country. I’ve worked as a host for Fast Company for a number of… Read More

Eyeball Amateur Sports Community & App

Eyeball is a community for amatuer sports that connects athletes, coaches, parents, and fans through apps for iOS and Android and outreach activities like Eyeball’s team sponsorship program. Konnekt has worked with Eyeball Inc. since mid-2015 to help develop digital and content strategies and tactics, as well as tasks… Read More

Digital Nova Scotia Website & Branding

Konnekt completely redesigned Digital Nova Scotia’s visual identity and developed their new website, including board and membership login areas and CRM integration. Konnekt also did print design and related marketing work for this provincial digital industries association. Read More

NSCC Digital Marketing Course Development

Konnekt was hired by Nova Scotia Community College’s to provide capacity development and other guidance relative to the creation of a new digital marketing course for business students in Fall 2015. Konnekt helped develop core focus areas and then provided a full-day session for NSCC faculty and staff to present… Read More