AmberMac Blog

Marketing Disrupted 04: The Art & Science of Marketing & Gaming

Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More

Marketing Disrupted 03: Brands online: Marketing, Tech & Social Media

Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More

#TheFeed: Instagram; Freeletics; & Raptors Mania

TF182: It’s all about the ‘Gram as we talk about IGTV’s refocus away from strictly vertical videos with our favorite video star, Brittlestar. Plus, we have the CEO of Freeletics, Daniel Sobhani, on their customizable fitness training app that requires no equipment and uses artificial intelligence. Also, we talk… Read More

Marketing Disrupted 02: Balancing Data & Desire

Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More

#TheFeed: Telescopes; Apple Updates; & Heymoji 3D Avatars

TF181: We talk to Christopher Walker, a Professor of Astronomy at the University of Arizona, about why new telescopes look like giant beach-balls and how they can help us learn more about space. Plus, we have Michael Josh fresh from WWDC, Apple’s Developer conference, to share where the tech… Read More

Marketing Disrupted 01: Who is the new CMO?

In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More

Marketing Disrupted

My new podcast series with Brent Chaters explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Below are the episodes so far and you can find more details on Accenture’s page for the podcast and… Read More

Apple’s WWDC Keynote: Mac Pro, iPadOS, Apple Sign In, & More

Apple had its annual Worldwide Developers Conference kickoff keynote yesterday and there were a LOT of announcements. In addition to the usual OS updates, Tim Cook also revealed an enormously powerful new Mac Pro plus improvements to Siri, HomePod, AirPods, and more. Plus, as I won’t bother mentioning in each… Read More

Amber Mac in Conversation with James Comey: WCISC 2019

I recently sat down with James Comey, former FBI director, at the Western Canada Information Security Conference at Winnipeg’s RBC Convention Centre. Following his keynote, we had 30 minutes together to discuss cybersecurity, social media, artificial intelligence, ethical leadership, and more. Last year Comey released his bestselling book, A Higher… Read More