AmberMac Blog

Video: What is the Future of Authenticity on Instagram?

When I wrote my social media business book, “Power Friending” in 2010, I spoke about how the key to a successful social media presence or a campaign requires a constant commitment to authenticity.  I suppose my desire to push this requirement forward was somewhat selfish at the time. As… Read More

NSCC Digital Marketing Course Development

Konnekt was hired by Nova Scotia Community College’s to provide capacity development and other guidance relative to the creation of a new digital marketing course for business students in Fall 2015. Konnekt helped develop core focus areas and then provided a full-day session for NSCC faculty and staff to present… Read More

YouInc Digital Strategy

Konnekt worked with the YouInc team to develop a robust digital strategy examining the brand, audience, channels, and other considerations for Arlene Dickinson’s popular entrepreneur’s network. Read More

#TechDownload: We launch Season 2 on Delta Airlines

I’ve done a number of video series over the course of the past decade, but #TechDownload is the first show I’ve hosted for in-flight entertainment. As a frequent flier, I know how boring it can be up in the air. There have been times, I confess, that I’ve… Read More

AmberMac Social Media

I’m all over the web but here are a few of the places you’re most likely to find me: Facebook for common interest stuff, gadgets, 15secTech, and more Twitter for tech, marketing, events, and lots of tweets Instagram for pics and other fun stuff LinkedIn for marketing… Read More

Tony Robbins Joins Us on The Feed on SiriusXM Channel 167

I have a very close circle of extremely talented friends.  However, there are few who are as awesomely motivated as Michael Bancroft.  After working together on App Central, a successful television show that aired around the world, we recently launched our own weekly one-hour tech radio show and… Read More

Joining the Canadian Red Cross Social Team

When I first jumped on Twitter back in February of 2007, I was immediately excited about participating in 140-character real-time conversations. In those days, there were plenty of interesting exchanges taking place, but the platform was not known for breaking news. On January 15 2009, that all changed. That afternoon… Read More

15secTech Celebrates 6 Months & Shapes Instagram Micro-Series Format

Our unique Instagram video series that offers bite-sized tech tips, gadget reviews, and more launched in November 2014 and now grown to more than 6,300 followers over its first 200 posts on Instagram.  If you haven’t check out the show, please do on our new site www.15secTech.com.  We’re… Read More

Amber Mac Press Kit

BIO: Amber Mac, President, Konnekt Digital Engagement Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Amber left… Read More