Projects & Partnerships

CES 2017: Battling Smart Home Hackers

The Consumer Electronics Show (CES) in Las Vegas, a massive trade show the size of 43-football fields, is celebrating its 50th year.  Last year, CES had its largest attendance ever, with more than 170,000 visitors and industry professionals, many of whom are back again this year… Read More

Photo Diary: Google shop Sleep Over

Try before you buy. That’s my tech shopping motto (not just this holiday season, but for a decade+). While we’re seeing a rise in online shopping (holiday spending in the US is expected to rise 18 percent this season), a lot of people still want to touch and feel… Read More

FB Live: Holiday Sales Strategies with Shopify & Amber Gets Inked

Check out this week’s Shopify Live episode below where I get inked and talk Black Friday & Cyber Monday biz ideas. Here are a few highlights: Tweet of the Week From @Patagonia: This Black Friday we’re donating 100% of sales to grassroots environmental groups. #LoveOurPlanet This post showcases, once… Read More

Amber & Jus Reign Driving Toronto in Gizmo-Filled Ride

I had a lot of fun on this ride with internet star Jus Reign, who gave me a lift to an #OYKO event. Check it out on Toronto Life’s YouTube and post below… “Amber MacArthur, who you might know better as Amber Mac, might just be Toronto’s… Read More

nextMEDIA: The New Entertainment Economy

I’m so excited to be the executive producer and host for nextMEDIA again this year. Last year’s event was a huge success and this year is going to be even better.  So far, we’ve announced my friend and former colleague Sarah Lane from Lionsgate Enterntainment as our closing keynote.  Here are some… Read More

5 Tips for Powering Down & Sleeping Better

I’m working with Holiday Inn Express on their Snoozapalooza campaign, so I’ve put together five of my top picks for powering down on the road. As a busy entrepreneur growing two businesses, I travel for work on a weekly basis. After hours on planes, speaking on stage, or doing media interviews,… Read More

Facebook Live: East Coast Lifestyle Founder

Student to Career: Presented by Intel CanadaWATCH LIVE NOW: Student to Career – How to build your brand online – Ask a Question! Posted by Amber Mac on Thursday, July 7, 2016 This was a super-fun Facebook Live segment I did on PEI with the founder… Read More

NEW Video Series: Fast Company’s Dynamic Dialogues

If you follow me on social media, you know April And May were busy travel months. I stopped counting the number of take-offs and landings, but I do have some excellent memories of our shoots across the country. I’ve worked as a host for Fast Company for a number of… Read More

Digital Nova Scotia Website & Branding

Konnekt completely redesigned Digital Nova Scotia’s visual identity and developed their new website, including board and membership login areas and CRM integration. Konnekt also did print design and related marketing work for this provincial digital industries association. Read More