Projects & Partnerships

Eyeball Amateur Sports Community & App: Digital Marketing

Eyeball is a community for amatuer sports that connects athletes, coaches, parents, and fans through apps for iOS and Android and outreach activities like Eyeball’s team sponsorship program. Konnekt has worked with Eyeball Inc. since mid-2015 to help develop digital and content strategies and tactics, as well as… Read More

The Future of Mobile: Healthcare

Over the past few years, I’ve focused more intensely on my health.  With so much innovative technology in this space, it’s been both a personal and professional passion. At a meeting last year, I was chatting with the team at TELUS about TELUS Health.  While… Read More

Bloomberg Brink with Amber Mac

Bloomberg Brink dives into the leading global companies and executives driving industry-changing innovation. From the business reality of virtual reality, to biometric authentication to eliminate passwords, to computerized glasses that eradicate blindness, host Amber Mac teams up with Bloomberg’s Michael Bancroft and Gerrit De Vynck to discover the people and… Read More

CES 2017: Battling Smart Home Hackers

The Consumer Electronics Show (CES) in Las Vegas, a massive trade show the size of 43-football fields, is celebrating its 50th year.  Last year, CES had its largest attendance ever, with more than 170,000 visitors and industry professionals, many of whom are back again this year… Read More

Photo Diary: Google shop Sleep Over

Try before you buy. That’s my tech shopping motto (not just this holiday season, but for a decade+). While we’re seeing a rise in online shopping (holiday spending in the US is expected to rise 18 percent this season), a lot of people still want to touch and feel… Read More

FB Live: Holiday Sales Strategies with Shopify & Amber Gets Inked

Check out this week’s Shopify Live episode below where I get inked and talk Black Friday & Cyber Monday biz ideas. Here are a few highlights: Tweet of the Week From @Patagonia: This Black Friday we’re donating 100% of sales to grassroots environmental groups. #LoveOurPlanet This post showcases, once… Read More

Amber & Jus Reign Driving Toronto in Gizmo-Filled Ride

I had a lot of fun on this ride with internet star Jus Reign, who gave me a lift to an #OYKO event. Check it out on Toronto Life’s YouTube and post below… “Amber MacArthur, who you might know better as Amber Mac, might just be Toronto’s… Read More

nextMEDIA: The New Entertainment Economy

I’m so excited to be the executive producer and host for nextMEDIA again this year. Last year’s event was a huge success and this year is going to be even better.  So far, we’ve announced my friend and former colleague Sarah Lane from Lionsgate Enterntainment as our closing keynote.  Here are some… Read More

5 Tips for Powering Down & Sleeping Better

I’m working with Holiday Inn Express on their Snoozapalooza campaign, so I’ve put together five of my top picks for powering down on the road. As a busy entrepreneur growing two businesses, I travel for work on a weekly basis. After hours on planes, speaking on stage, or doing media interviews,… Read More