Projects & Partnerships

Marketing Disrupted 02: Balancing Data & Desire

Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More

Marketing Disrupted 01: Who is the new CMO?

In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More

Marketing Disrupted

My new podcast series with Brent Chaters explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Below are the episodes so far and you can find more details on Accenture’s page for the podcast and… Read More

Amber Mac in Conversation with James Comey: WCISC 2019

I recently sat down with James Comey, former FBI director, at the Western Canada Information Security Conference at Winnipeg’s RBC Convention Centre. Following his keynote, we had 30 minutes together to discuss cybersecurity, social media, artificial intelligence, ethical leadership, and more. Last year Comey released his bestselling book, A Higher… Read More

Evolving Alongside AI: CPA Ontario Panel Series

Not too long ago artificial intelligence was considered the stuff of science fiction. Now it impacts almost everything we do in today’s interconnected world. It’s so important for businesses – what’s happening now and where things are going in the future. AI is such a big, dense topic, and that’s… Read More

5 Lessons Entrepreneurs Can Learn from Peloton

The peloton in a road bicycle race refers to the main group of riders. Peloton the company is a group of businesses that make up a single media and fitness company. Specifically, it’s a stationary equipment manufacturer, an upscale bricks and mortar gym, athletic apparel, and a fitness production studio… Read More

Meeting One of the People Behind Bitdefender 2019: Raluca Para

This profile is part of a series I’m writing to highlight the people behind Bitdefender 2019, which is a 4-in-1 cybersecurity suite for Windows, macOS, iOS, and Android. Each blog post will include one of their stories and how they work, live, and play to protect the world. Here’s part… Read More

ALCON & Amber Mac Facebook Contest: Rules

Win 1 year’s worth of ALCON® DAILIES® lenses with Amber Mac and ALCON on Facebook. CONTEST RULES (the “Official Rules”) ALCON CANADA INC. and AMBER MAC FACEBOOK CONTEST (the “Contest”) These Official Rules govern the Contest.  By participating or attempting to participate in the Contest, you will be deemed to have… Read More

Meeting One of the People Behind Bitdefender 2019: Liviu Holban

This profile is part of a series I’m writing to highlight the people behind Bitdefender 2019, which is a 4-in-1 cybersecurity suite for Windows, macOS, iOS, and Android. Each blog post will include one of their stories and how they work, live, and play to protect the world. Here’s part… Read More