Marketing Disrupted 03: Brands online: Marketing, Tech & Social Media
by Amber Mac on June 25, 2019
Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks, and how they’re changing the way the fast food giant measures its marketing success in this bold new technological era.
They also talk to Diana Helander, Head of Marketing for the Twitter Developer Platform, about enhancing customer engagement on social media and how Twitter can help marketers solve problems in real time while strengthening their brands.