Marketing Disrupted 04: The Art & Science of Marketing & Gaming
by Amber Mac on June 29, 2019
Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology to help overcome barriers to purchase, especially with the under-35 set.
They also speak to Jeremiah Owyang, Founding Partner of Kaleido Insights, about new types of data like wellness tech, facial recognition, and biometric data that can help measure consumer interest in real time.
Listen to this episode below or on: Apple Podcasts | Google Play | Stitcher
