July 3, 2019
Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More
June 21, 2019
Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More
February 5, 2017
While we’ve obsessed about millennials for almost a decade, it’s time to shift focus to the next generation. Generation Z (born between 1995 and 2010) is an economic powerhouse that represents a quarter of our population – and growing. They buy differently, engage differently, connect differently, and think differently. Amber’s… Read More
September 26, 2016
I’m so excited to be the executive producer and host for nextMEDIA again this year. Last year’s event was a huge success and this year is going to be even better. So far, we’ve announced my friend and former colleague Sarah Lane from Lionsgate Enterntainment as our closing keynote. Here are some… Read More
August 27, 2015
Konnekt worked with the YouInc team to develop a robust digital strategy examining the brand, audience, channels, and other considerations for Arlene Dickinson’s popular entrepreneur’s network. Read More
December 17, 2014
Genumark is one of the largest and most experienced companies selling promotional merchandise and corporate uniforms and apparel in Canada, servicing national accounts such as CIBC, Microsoft Canada, Telus, and others. MGImedia prepared a robust social media strategy, including targeted platforms information, competitive analysis, campaign design, staffing, and… Read More
November 10, 2014
Canada Goose are makers of the world’s top extreme outerwear. Konnekt developed a long-term social media strategy to bring together its community online. Following the launch of an independent blog and branded social media infrastructure, Konnekt integrated all of these aspects into an entirely new web presence for Canada Goose,… Read More
