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    Amber has keynoted, moderated, and hosted hundreds of events worldwide, including virtual sessions from AmberMac Media, her multi-camera broadcast-quality studio.

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Featured Posts

This Is Mining S3E1: Geopolitics & the Demand for Critical Minerals

May 12, 2022

The growth and demand for critical minerals is impressive and daunting, according to our first guest, Duncan Wood, the Vice President for Strategy & New Initiatives at the Wilson Center, a Washington DC based think tank. We can’t have an energy transition without extractive resources, Wood says, and the race… Read More

#TheFeed: Zenda; Mentorcam; & Brittlestar

May 3, 2022

TF302: We talk to the Co-Founder of Zenda, Haseeb Ahmed, about how their parent-facing app helps with school fee payments and family financial wellness. Plus, get advice from top experts through Mentorcam. We find out how with CEO and Co-Founder Rune Hauge. Also, our favourite internet Dad, Brittlestar, joins us… Read More

Earth Day Tech 2022: 5 Tips, Tools, & Products

April 13, 2022

Earth Day is coming up on Friday, April 22nd, so it’s a good time to learn about making sustainable choices for your home and the planet. Here are five new green-friendly tech tips, tools, and product with a focus on a better future. Save Energy with a Smart Thermostat… Read More

#TheFeed: UN Ambassador Bob Rae; Kerry Bishé of Super Pumped; & USA COVID Response

April 12, 2022

TF300: We have Canada’s Ambassador to the UN, Bob Rae, join us to explain what is at stake with Russia’s invasion of Ukraine. Plus, Kerry Bishé, star of Showtime’s Super Pumped: The Battle for Uber, on her role in this fascinating account of the rise of Uber. Also, former Biden… Read More

Reimagining a Better Planet & Personalization - Powered by Samsung

March 16, 2022

We recently wrapped a Wellness Tech Tour – a week-long virtual campaign at media outlets across the country featuring the latest in technology to monitor and manage your physical and mental health. One of the first products we spotlighted was the Samsung Galaxy Watch 4, which features innovative… Read More

#TheFeed: Misinformation; Mental Health; & Bionic Voice

March 15, 2022

TF297: We dive into the concepts of misinformation and disinformation, which are on the rise following the Russian invasion of Ukraine. Harvard Medical School Psychiatrist, Dr. Roy Perlis, joins us to explain the effect of misinformation on our mental health. Also, we talk to Dr. Farzaneh Ahmadi, CEO of Laronix, about… Read More

Apple's March 2022 ‘Peek Performance’ Event

March 8, 2022

Apple snuck out an event on March 8th with a few interesting announcements, including a great iPad Air update, an impressively-chipped iPhone SE, and the new Mac Studio (and Display (and M1 Ultra chip)). Here are the deets (oh, and since I’m being parenthetical, there are also two new iPhone 13… Read More

#TheFeed: Tech Titans; Ukraine; & World Central Kitchen

March 8, 2022

TF295: We talk to award-winning journalist Laurie Segall about her new book, Special Characters, My Adventures with Tech’s Titans and Misfits, which pulls back the covers on the exclusive world of billionaire founders, entrepreneurs, and mainstream media. Plus, we take a look at what the Big Tech companies are doing about… Read More

Wellness Tech: 5 Tips, Tech, and Tools to Fight February Blues

February 11, 2022

We hear a lot about the February blues, that time of the year when people need extra help to stay healthy, connected, and well. Here are more of the latest tech, best apps, and newest tools to get through this winter. Track Wellness with Wearables: Samsung Galaxy Watch 4 For many… Read More

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Listen to The Feed

Amber Mac

3 hours ago

Amber Mac
"…discontinuing the original #HomePod last year, users were eager for a new iteration of the company’s bigger smart speaker. Although its mini version is slowly expanding globally, it feels that Apple’s audio ecosystem is lacking a more powerful speaker." ... See MoreSee Less

Everything we know so far about a new HomePod model

9to5mac.com

With Apple discontinuing the original HomePod last year, users were eager for a new iteration of the company’s bigger smart speaker. Although its mini version is slowly expanding globally, it feels ...
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ambermac

🎤Keynote Speaker
📚Bestselling Author
📺Broadcast Host @fastcompany @siriusxm
Expert @themarilyndenisshow
Mom 1 boy 👱, 1 rescue 🐕
☕Sober since 2001

Amber Mac
When consumers consider buying an electric vehicle When consumers consider buying an electric vehicle, how do they know if it was responsibly produced?

Listen to today's NEW podcast episode of #ThisIsMining. I speak with guest Trent Mell about consumers' purchasing decisions and the need to clean up the #SupplyChain.

Subscribe to #ThisIsMining wherever you get your podcasts (link in bio).
To tech analysts claiming they predicted this morn To tech analysts claiming they predicted this morning's news that Musk will pause Twitter deal, it is no surprise.

This is same guy who sent a submarine to rescue trapped kids from a cave & then promptly attacked one of the rescuers, calling him "pedo guy." 

#AttentionEconomy
NEW PODCAST ALERT!!! If you like to learn while y NEW PODCAST ALERT!!!

If you like to learn while you're walking your dog, working at home, or going on a road trip, subscribe to Episode 1 (S3) of This is Mining: The Podcast (released today) to better understand the role of mining and our climate future. 

**Link in Bio - thanks for your support! More below.

The growth and demand for critical minerals is impressive and daunting, according to our first guest, Duncan Wood, the Vice President for Strategy & New Initiatives at the Wilson Center, a Washington DC based think tank. We can’t have an energy transition without extractive resources, Wood says, and the race is on to secure them.
Happy Mother's Day to my amazing mom❤️! This Happy Mother's Day to my amazing mom❤️!

This woman has taught me:

How to be strong and kind, and resilient 🤗 
How to move forward in life when everything is pulling to keep you behind 💪
How to love a child unconditionally in the toughest times🤱

Oh, and how to get more done in the morning before everyone else in the house wakes up😂☀️

Sure, we might both fall asleep at the same time as a senior pre-schooler, but we live our minutes, hours, and days to the fullest. 

I love you, Mom. ❤️
The amazing Kerry Bishé from the Super Pumped ser The amazing Kerry Bishé from the Super Pumped series turned the tables on me during this interview, leading us into a conversation about Uber's Austin Geidt and #sobriety.

It's always an uncomfortable conversation for me, but an important (and proud!) part of my life.

#TheFeed #SoberLife #Sober #SoberLiving
It's official. Elon Musk to acquire Twitter. Mor It's official. Elon Musk to acquire Twitter. 

More from me in tomorrow's newsletter - spoiler alert, I'm not a fan:

www.ambermac.com/newsletter
Here's a short clip of Super Pumped actor Kerry Bi Here's a short clip of Super Pumped actor Kerry Bishé turning the tables on the interview process 🥰. While I try to keep my personal life out of these conversations, the topic of 🍵sobriety always hits home.

👇For the full conversation from #TheFeed, I'm giving today's newsletter subscribers a first look at the extended version of our chat.

📩Sign up here (free) before 10am ET - www.ambermac.com/newsletter - it's our 300th issue, so WELCOME to our group of nearly 10,000 happy subscribers!
"The Russians have a deep commitment to lying to p "The Russians have a deep commitment to lying to people...historically, under the Communists, that was one of the hallmarks of Russian propaganda."

More from Ambassador Bob Rae this weekend on #TheFeed on @siriusxmcanada about misinformation, disinformation, & just plain lies.

Listen on air or subscribe to our weekly podcast #TheFeed wherever you get your podcasts.
When it comes to social media, there is a messy de When it comes to social media, there is a messy debate right now about free speech on these platforms (which, spoiler alert, does not exist among these private enterprises). 

Moreover, a reminder for Canadians that we do not have “free speech” in the same sense as Americans do, but instead we do have “freedom of expression,” which is guaranteed by our Charter of Rights and Freedoms. However, this “freedom of expression’ is subject to “reasonable limits.”

Let’s talk about that pesky little word: limits. Private enterprises, both online and offline, are mostly free to set their own rules of engagement, and you’ll notice, there are always limits to what you can do. 

Now we can argue about how you feel about the above, but feelings aren't facts.

So...

Perhaps we can focus on another debate. When it comes to social media, which platforms are demonstrating purpose-driven leadership so that their digital spaces are safer for all of their users, especially the next generation?

While Zuckerberg jets off into the Metaverse and Musk pays almost $3B for a Twitter *edit button (*off-the-cuff comment), I want to turn your attention to a tech company that is often ignored when it comes to these conversations: Pinterest.

Just today, their PR team shared their new climate misinformation policy. 

The expanded policy will prohibit any organic or advertising content that may harm the public’s well-being, safety or trust, including:

*Content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus. 
*False or misleading content about climate change solutions that contradict well-established scientific consensus.
*Content that misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science and experts.
*Harmful false or misleading content about public safety emergencies including natural disasters and extreme weather events.

From someone who covers Big Tech on the regular, I just want to suggest that we pay more attention to the positive policies these companies introduce to limit the devastating problems they so often cause.
When posting videos, use captions so that anyone w When posting videos, use captions so that anyone who is deaf or hard of hearing can enjoy your content.

Many social media platforms make it easy to add captions or try caption software.

Let's build an #InclusiveCanada together. @eastersealscanada #Partner

www.easterseals100.ca
Tech billionaire Elon Musk wants everything to be Tech billionaire Elon Musk wants everything to be better but himself. As news breaks about his 9% stake in Twitter and his just-announced role on Twitter's board of directors, I’m reminded of why this trending topic makes some of us cringe and others rejoice.

I see this news through the lens of a popular “All I Need to Know I Learned in Kindergarten” piece. Within this essay, we’re reminded that adults should adhere to some of the basic rules as children: play fair; clean up your own mess; say sorry when you’ve hurt someone.

Musk's rise to icon status continues despite breaking these rules, including calling a complete stranger rescuing kids in a cave "pedo guy", sharing transphobic memes, claiming a BuzzFeed reporter is a "child rapist", comparing Canada's Prime Minister to Adolf Hitler, and the list goes on.

Yes, Musk deserves credit for leading the way on electric car development, but that should not come with a golden ticket to behave like a schoolyard bully (and don't even get me started about his muddy understanding of free speech within private enterprises).

Twitter continues to be my go-to social media platform, but I'm certainly concerned about how the power of a free speech absolutist with infinite privilege could lead to it being an unsafe place for everyday people. 

From my newsletter this morning. More here: 
https://mailchi.mp/ambermac/musk-twitter-and-lessons-from-kindergarten
I'm very excited to (FINALLY!) share that I'm joi I'm very excited to (FINALLY!) share that I'm  joining the @gfi.globalfood and Ingredients Inc. (GFI) Board of Directors. 

🌎 GFI is a fast-growing, Canadian plant-based farm-to-fork food business bringing together all the ingredients to feed a healthy & sustainable plant-based future.

🚜GFI supplies premium plant-based high protein ingredients to customers around the world, including a line of direct to consumer plant-based products designed to create greater accessibility to healthy, plant-friendly foods. 

🇨🇦GFI's supply is directly sourced at farms surrounding our four processing facilities in Western Canada, in the heart of North America's largest pulse and specialty crops growing region.

📲Give @gfi.globalfood a follow for what's ahead  for this up-and-coming company.
Here's a quick recap of some of the headlines you' Here's a quick recap of some of the headlines you're sharing from my newsletter this morning. 

To get next Tuesday's issue, sign up for free here: ambermac.com/newsletter
When posting or texting, think about how you use e When posting or texting, think about how you use emojis.
 
Since many people who are blind or visually impaired use screen readers, limit your emojis to just a couple 🙂 per post or text.
#100ActsOfInclusion
 
Let's build an #InclusiveCanada together. 
@eastersealscanada #Partner
I know Sunday mornings are busy, especially for pa I know Sunday mornings are busy, especially for parents (including my fellow moms👋).

However, if you have 15 minutes, please read this article. It's critically important to understand that while women have come a long way, we must keep fighting to be in rooms where decisions are made. 

A few key points...and link to article in my bio...

"Aspiring autocrats & patriarchal authoritarians have good reason to fear women’s political participation: when women participate in mass movements, those movements are both more likely to succeed and more likely to lead to more egalitarian democracy." 

"Yet in recent years, authoritarian leaders have launched a simultaneous assault on women’s rights and democracy that threatens to roll back decades of progress on both fronts."

"Not surprisingly, women’s political and economic empowerment is now stalling or declining around the world. According to Georgetown University’s Women, Peace, and Security Index, the implementation of gender equality laws has slowed in recent years, as have gains in women’s educational attainment and representation in national parliaments. At the same time, intimate partner violence has increased."

"Women from different backgrounds face different risks of violent repression, however. The women on the frontlines of movements demanding and expanding democracy often come from oppressed castes, classes, and minority groups."

"In less autocratic settings, where overtly sexist policies cannot simply be decreed, authoritarian-leaning leaders and their political parties use sexist rhetoric to whip up popular support for their regressive agendas, often cloaking them in the garb of populism."
How can restaurants and hospitality finally let go How can restaurants and hospitality finally let go of cash?
 
Watch my conversation with Marilyn Schaffer, CEO, XTM Inc., to learn how businesses can attract and retain employees by paying tips and wages digitally at the end of each shift.
 
Episode 4 of #TheGreatCanadianPivot, Powered by Intel.
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