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Featured Posts

New iPhones & Apple Watches at Apple's September 2023 Event

September 12, 2023

Apple’s September 2023 event kept things pretty focused, with a lot of references to the considerable (and impressive and commendable) environment efforts Apple has been making (check out the “Mother Nature” video from the event – it’s pretty entertaining), but came down to just two things: new… Read More

#TheFeed: New iPhone Coming & Bad AI Bosses

September 5, 2023

TF352: Why we need AI guardrails to protect the future of business. Where you will meet AI in your next job hunt and you can avoid the discrimination. Checking out new tech for school with Marc Saltzman. Why AI could be your next boss from hell. Listen to the episode… Read More

Back-to-School Tech for Teens: 2023 Tips & Tools

August 18, 2023

Canadian kids are heading back to school in just a few days. For me, that means getting my son ready for his first year of high school with these 4 tech tips and tools for a smooth September. Choose a backpack-friendly durable laptop The ASUS Zenbook S… Read More

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Amber Mac

3 hours ago

Amber Mac
"(#Google is), like the modern web, creaking under the weight of its enormous size and an infinitely renewable supply of content, both human- & AI-generated. Unlike its streamlined, efficient former self, Google Search is now bloated and overmonetized." ... See MoreSee Less

The Tragedy of Google Search

www.theatlantic.com

With a landmark antitrust trial under way, a giant of the modern web is buckling under its own weight.
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ambermac

🎤Keynote Speaker
📚Bestselling Author
📺Host @siriusxm
Mom 1 👱, 2 rescues 🐕🐶
☕Sober since 2001
Board @gfi.globalfood
🏳️‍🌈❤️

Amber Mac
What an honour for my son (and me!) to shake hands What an honour for my son (and me!) to shake hands and hear President Zelensky speak at Friday's Toronto rally with Prime Minister @justinpjtrudeau. 

I wish my late Ukrainian mother-in-law (our Nan💕) could see this photo. She would be so proud - like we all are - to see how Canadians are supporting Ukraine during this historic and difficult time. 🇺🇦🇨🇦

📸 @chrisaarondick
Thank you Minister @montemcnaughton for sharing wh Thank you Minister @montemcnaughton for sharing what advice you plan to share with your daughter when she starts on her career path.

Listen to this week's new episode wherever you get your podcasts 🎧
#ThisIsMining

Plus, appreciate your efforts to make mining and other industries more inclusive. During our conversation, also love that you gave @covergalls a shout-out!
It’s back-to-school season, which means a return It’s back-to-school season, which means a return to schedules and routines (which I love!). At our house, that means investing in smart tech to help get household jobs done. Now that we have two dogs and a kid off to high school, that also means daily cleaning. 

Over the summer, I’ve been testing out the LG CordZero™ All-in-One Tower™ vacuum, which is lightweight and easy-to-use with a versatile all-in-one docking station, which is especially helpful if you have a busy home and need to vacuum a lot. The All-in-One Tower™ is a stand that stores the #LGCordZero vacuum, auto-charges the battery, stores tools, and automatically empties the dust bin every time you dock the vacuum (so you can go weeks without worrying about emptying the dust bin - it’s all automated).

It also comes with LG’s exclusive Kompressor™  technology that compresses dirt and debris in the dust bin so you’re always ready for the next mess (which in our house, is always just around the corner!). 

For more information, and to shop, visit LG.ca. 
#Partner #LG #BackToSchool #vacuum #InnovationForABetterLife #BackToSchool #vacuum #InnovationForABetterLife
It's been 1 year this month since #Hurricane Fiona It's been 1 year this month since #Hurricane Fiona devastated parts of Canada's East Coast. 

"I'm starting to get really scared."

Here's a short clip from my chat this summer with Dr. Adam Fenech, Director of UPEI Climate Lab, on the impact that climate change is having on #PEI.

#Climate #Adaptation #PEI
Our family loves using the @mydohapp to teach our Our family loves using the @mydohapp to teach our son how to manage money. Now that he’s off to high school, Mydoh makes it easy for him to earn money, receive his allowance, and save for things he wants with Mydoh Savings Goals. Plus, I can also keep an eye on his spending habits in the app (which is super handy!).

With his new Mydoh by Me Card, which he personalized with a cute photo of our dog Rusty, he can buy things with the app or use his Smart Cash Card (watch the video to see what he wants to buy). If he loses this card, I can deactivate it in the app until he finds it again.Mydoh makes life easy for all of us.

#Partner #IGotMydoh #Mydoh #Sponsored @mydohapp
There are few things more important than a good ni There are few things more important than a good night's sleep. When we renovated the barn at our beachfront property in PEI, we wanted a cozy guest house for our family and visitors. That's why we chose @Endy mattresses and bedding for both bedrooms. 

I've been sleeping on an Endy mattress for many years, so I know firsthand that Endy mattresses provide support and comfort for every type of sleeper. Endy is also a Canadian brand that thinks of everything possible to make our busy lives easier, which is why I'm excited to share this short video with you to showcase 5 Endy features I love (and thanks to my son for helping out!). 

Also, as an added bonus, I'll be on TSC live tonight at 10pm ET and all day Sunday to share an Endy mattress deal you will not find anywhere else. 

#EndyPartner
#BestMattress
#MattressRecommendation
#BedroomMakeover
#BarnRenovation
#BestSleep
#BeforeAndAfter
My chat with Ryan Montpellier, Executive Director My chat with Ryan Montpellier, Executive Director of the Mining Industry Human Resources Council (MiHR) . I asked Ryan what's at risk if we don't attract more young professionals to Canada's mining industry as we relentlessly pursue a greener future.

We just launched the 4th season of our award-winning podcast @this_is_mining - in partnership with the Ontario Mining Association - new episode this week! Subscribe wherever you get your podcasts.
Messy hair, don't care 😎 First time biking from Messy hair, don't care 😎 First time biking from our house in the East End to Toronto Islands.

Rented bikes, took the ferry, ate great lunch, biked tip to tip, missed the ferry, caught water taxi, took bikes back, caught the bus, connected to streetcar, walked half a block home. 

My kind of day - public bikes and public transportation FTW! Plus, got to hang with my son just before high school starts / he's too cool for mom and dad time 💕💕.
Let's talk about kids and their futures. On this s Let's talk about kids and their futures. On this short video, I'm lucky to share the screen with our guests from Season 4, Episode 1 of @this_is_mining The Podcast. 

Veronica Knott is a young professional who found her home in the morning industry. 

Todd Hirsch is The Modern Economist who shares how to re-think the modern economy.

If you like what you're hearing, subscribe to #ThisIsMining wherever you get your podcasts.
Canadian kids are heading back to school in just a Canadian kids are heading back to school in just a few days. For me, that means getting my son ready for his first year of high school (I know, I know, time flies ❤️) with these 4 tech tips and tools for a smooth September. For the full list of features and pricing, head on over to my blog at AmberMac.com 💻.

✅ Choose a backpack-friendly durable laptop: ASUS Zenbook S 13
✅ Set up a stress-free family printing station: HP Smart Tank
✅ Use an app to manage lunch money & more: Mydoh App
✅ Get software to track screen time, location, & safety: Norton 360 Deluxe 5 Device

Wishing everyone a happy Back-to-School season. If you have any questions on anything above, drop them in the comments. These are all brands I've used and loved for years. #Sponsored
Please don't let these columnists, pundits, protes Please don't let these columnists, pundits, protestors, and politicians spread this false narrative that a teen's gender identity or gender expression choice is a sign of a larger health issue or an absolute sign that they will seek medical intervention. We've been here before. 

This dangerous narrative reminds me of some not-too-distant history on another related topic: sexual preference.

It wasn't until 1992 that the World Health Organization declassified homosexuality as a mental illness (after decades upon decades of this false narrative). Remember that? Horribly dangerous.

I read a National Post article tonight on the gender identity and gender expression debate that started out well, made a few valid points, but then the columnist (like too many others clearly distant from this issue in their communities) gets sloppy and once again connects this conversation about gender identity and gender expression to a medical issue, just like ON Minister Lecce claims these choices are signs of health concerns. 

Today in 2023, it is true that many teens may choose a new gender identity or gender expression, but not suffer any connected health issues / seek any medical attention (for the small percentage of an already small percentage that do, it's a separate and important conversation that needs adults / professionals-in-the-room examination). 

In other words, kind of important that we all start to actually learn and understand what the hell we're talking about on the gender identity and gender expression front. This ongoing sloppiness and loose language will actually hurt kids. 

Oh, and if we really want to protect all children - especially tweens and teens - spoiler alert! It's not the gender identity and gender expression "issue" that is hurting the majority of our kids. It's social media and we need regulation, now, like today. 

So, let's stop using kids for clicks and start actually protecting them from the biggest, most harmful thing in their lives - that social media screen in their faces 24/7 and the algorithms steering them to darkness.
Have you ever toured an underground mine? This wee Have you ever toured an underground mine? This week, I finally had my chance, 1.6km underground (approx. 3 CN Towers deep).

I was a little bit nervous, but the long safety training session (and quiz!) helped me feel prepared. Plus, we each carried our own portable oxygen source so you are always safe as you make your way to a refuge chamber underground in the unlikely event of an incident. 

Now I thought it would be tight quarters underground, but this is not a mine of the past. Instead, it felt like an entire modern city far below the surface with roads, rooms, machines (including an EV!), and dozens of workers.

I started hosting and co-producing This is Mining: The Podcast with the Ontario Mining Association during the pandemic, so it wasn't until this week that I finally got the opportunity to visit the people and many of the places in Sudbury that we've been exploring on this award-winning podcast series. 🏆

This week, we launched Season 4 of the podcast where we're diving into what it means to work in mining, with roles in engineering, technology, science, and more. 🎙️

If you're on the hunt for a new podcast series to better understand the role that critical minerals play in our green energy transition and why the next generation should learn more about our mining future, Episode 1 is now available with guests Todd Hirsch and Veronica Knott, P.Eng (a perfect listen for parents). ⚛️

More on my tour coming in a few weeks in Episode 5 of #ThisIsMining https://podfollow.com/this-is-mining/view ).

Subscribe / listen wherever you get your podcasts - and thanks for your support.

Cc @this_is_mining #ThisIsMineLife
Today we lost one of our dearest friends. 💕Yo Today we lost one of our dearest friends. 

💕You know that friend who brings everyone together, so you all feel like family.
💕You know that friend who makes you laugh during all the right (and wrong!) times. 
💕You know that friend who is suffering but wants to help you before helping himself.

That's our Gare Bear. It's been a heartbreaking day to see you go, too soon and too young. I have so many wonderful memories of our family get-togethers, especially this July in PEI💕, Christmas holidays in Florida, hanging out in our backyard, and dozens of parent parties with our crew. 

We love you G, B, T, and A. xo

#FuckCancer 💔
🇨🇦What Canadians Should Know About #Meta #Un 🇨🇦What Canadians Should Know About #Meta
#UnblockCanadianNews

2006: Facebook launches its News Feed, training Canadian users to get their news on Facebook
2012: Facebook allows advertisers to share Sponsored Stories in its News Feed

10 years later…Facebook is making billions in advertising revenue (2022: $116.B) mostly from content it does not create....

2022: 77% of Canadians use Facebook (Statista)
2022: Facebook renames News Feed to Feed
2023: (Summer) Approx 50% of Canadians get their news from social media (-The Conversation)
2023: (Summer) Canada has worst wildfire season on record
2023: (Summer) Meta (Facebook parent company) starts blocking news in response to the Online News Act (which is unlikely to take effect until 2024).
2023: (Summer) Google is also subject to the Online News Act (but Google is not yet blocking news)

August 2023: Meta should now unblock news so Canadians in #Yellowknife and #Kelowna, which are evacuating due to devastating #wildfires, have trusted access to local breaking and emergency news (again, there will be no government repercussions to this unblock, just the potential to save some lives and reduce some stress since it's hard to break a decade of Canadians' online news habits when they are facing fire on their doorsteps)

Now tell me this, is there any other business in the country that would ever consider keeping a lifesaving product or service AWAY from Canadians who are in need, based on a law that doesn't stop them from providing this product or service for months?

Meanwhile, Mark Zuckerberg has updated his Threads account SEVEN TIMES with details about his fist fight with Elon Musk.

So, when I say that we are lacking humane tech leaders, this is what I mean.

Today, Saturday, August 19, Mark Zuckerberg can #UnblockCanadianNews with no repercussions whatsoever (except maybe a bruised ego?), ultimately ensuring Canadian citizens have access to news that they’ve been trained for a decade to get on his platform (a platform that makes him one of the Top 10 richest men in the world).
UPDATE: My website is no longer blocked by Meta on UPDATE: My website is no longer blocked by Meta on Instagram (which it was earlier today as part of their response to the Online News Act).

While I'm relieved, other non-news businesses caught up in this mess also deserve to be unblocked - however that might happen - and all Canadians deserve access to the news. 

------------++++++++++++++-----++++++++++++----+++++++--

Meta is blocking me on Instagram from sharing a link to my website, citing AmberMac.com as a news organization.

This new Online News Act is a hot mess and will only hurt Canadians, and also small businesses like mine.

To be clear, AmberMac Media, Inc. is a production company that produces podcasts, keynotes, etc. with corporate partners.
Thank you to everyone who made our July in #PEI th Thank you to everyone who made our July in #PEI the best yet. Find me a more perfect place. I'll wait. 😉 Time to get back to #Toronto, but my heart is here. 

To my mom and dad - miss you already.

P.S. I have so many photos, couldn't include them all ❤️.
Happy happy birthday @michaeljulianbancroft 🎈🥳🎁.

Thanks for your friendship over the past ...is it a decade?! 😃 Aside from always taking care of your friends, you are one of the best TV pros I know and the best son / brother a family could ever want...here's hoping that...wherever you are in the world 🌎, you're treating yourself to something special on your birthday weekend. 💞
Proud to have Prime Minister @justinpjtrudeau marc Proud to have Prime Minister @justinpjtrudeau marching at #PEI Pride Parade - and thanks for saying hi to my son ❤️🇨🇦🌈.
We enjoyed our first visit to the Canadian Centre We enjoyed our first visit to the Canadian Centre for Climate Change and Adaptation in beautiful #PEI.

Thanks to Dr. Adam Fenech for spending time with us so we could learn more about adapting to our changing climate and how the Centre's research @upei will help. 

At the Centre, I had a chance to demo their software that estimates how susceptible your waterfront property or seaside community might be to rising sea levels.

It's a fascinating look that should change how people build, buy, adapt, etc.

Moreover, it's important to remember - in the age of ridiculous climate denialism - that greener living isn't just good for the planet and future generations, adapting to greener living will save families much-needed money (e.g. heat pumps, EVs, etc) and provide new work opportunities (e.g. not oil and gas, but clean tech and more).

Videos from our chat coming soon!
Late last year, I travelled to New York to record Late last year, I travelled to New York to record interviews for a new TV and streaming series.  

'Rewind The 90s' will soon be available on National Geographic (July 31st, 2023) and Disney+ (August 30th, 2023) in the U.S. 

I will be appearing in three episodes to talk about the dot com boom and tech milestones along the way: 

Rise of the Internet
Future Shock 
Decade of Disruption 

Speaking of the history of tech, in my newsletter this morning (sign up before 9am ET to get it for free: ambermac.com/newsletter), I share my thoughts on why everything (old) is new again online - newsletters, podcasting, etc. 

Hope you get a chance to sign up! We are 10,000 subscribers strong - and everyone welcome.
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