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  • AmberMac Tuesday Newsletter

    Sign up at bottom of this page to get your weekly round-up of tech trends, AI updates, marketing tips, productivity apps, and more each week.

  • #TheFeed Wins Best Tech Series!

    We're super grateful to all our listeners and the Canadian Podcast Awards for winning the Best Technology Series 2022. Check out all of the AmberMac Media Inc. awards on our About page.

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Featured Posts

#TheFeed: Bird Buddy, Grazzy, & Jobs on the Rise in Canada

January 31, 2023

TF331: We reveal the top 20 jobs on the rise in Canada. Plus, if you love nature and animal watching, you will love Bird Buddy: the new AI-powered smart hummingbird feeder.  Co-founder Kyle Buzzard joins us with the details. Also, Grazzy’s founder and CEO, Russell Lemmer, introduces the instant pay platform… Read More

#TheFeed: GPTZero, Notpla, & the National Association of Friendship Centres

January 23, 2023

TF330: Edward Tian, Princeton University senior, explains GPTZero, which addresses plagiarism concerns by detecting if text is written by ChatGPT. Plus, Co-founder of Notpla, Pierre Paslier, shares their mission to replace single-use plastic with single-use seaweed. Also, Jocelyn Formsma, Executive Director of the National Association of Friendship Centres, discusses the… Read More

#TheFeed: Project Arrow, Gluxkind, & Classroom Tech

January 16, 2023

TF329: The 2023 CES saw the Automotive Parts Manufacturer’s Association unveil a working prototype of Project Arrow ⁠— Canada’s first zero-emission connected vehicle. We have the President, Flavio Volpe, join us to share more on the project. Plus, we have a look at another innovation from CES: a self-driving stroller. Canadian startup,… Read More

Amber Mac's (Mostly) Business Survival Guide 2023

January 9, 2023

Below you will find my 2023 framework to guide our business at AmberMac Media, including the clients we pitch, the content we create, and the keynotes I present. It’s called The P.A.T.H., a 4-pillar (mostly) business survival guide for the future. P: Purposeful Persuasion The next generation is persuading us… Read More

#TheFeed: Helpful Tech, Smart Audio Glasses, & Upcoming Trends

December 20, 2022

TF328: Our tech expert, Marc Saltzman, joins us with a look at technology that might help at the end of a difficult year. Plus, Rex Wong of 1of1 Custom on the stylish Signature Smart Audio Glasses made in collaboration with Paula Abdul. Also, Amber and Michael take a look at some… Read More

#TheFeed: Tech Gifts for Kids, Twelve Labs, & Google's Accessibility Discovery Centre

December 13, 2022

TF327: Looking for that perfect gift for a kid on your list? Amber gives us four affordable and adorable ideas. Plus, we have Jae Lee, CEO of Twelve Labs, to talk about their AI-powered searchable video database. Also, Google has opened a new Accessibility Discovery Centre in London focused on… Read More

#TheFeed: Colorintech, Instafest, & Big Tech Legislation

December 5, 2022

TF326: Supporting workers to increase representation of minorities in the tech industry is more important than ever. Ashleigh Ainsley, Co-Founder of Colorintech joins us to share how they are achieving this important goal. Plus, create your own music festival with your Spotify playlist. Anshay Saboo, the creator behind the Instafest… Read More

Affordable & Adorable Holiday Tech Gifts for Kids

December 1, 2022

The holidays are just a few short weeks away. If you’re looking for the perfect gift for the kid on your list, here are four affordable and adorable ideas that I love both as a mom and a tech expert! For the Kid Creator: Smartwatch The Best Buy Canada Holiday… Read More

#TheFeed: Wes Hall, the Future of Crypto, & Ageism in Tech

November 29, 2022

TF325: Entrepreneur, philanthropist, founder of the BlackNorth initiative, and “Dragon” from CBC’s Dragon’s Den, Wes Hall, joins us to chat about his new book ‘No Bootstraps When You’re Barefoot’. Plus, Justina Lee from Bloomberg’s London office reveals the fallout of the FTX bankruptcy and what it means for the future… Read More

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Listen to The Feed

Amber Mac

2 days ago

Amber Mac
"Despite now being similar in appearance, the ‌#MacBook Air‌ and the MacBook Pro are very different machines, so should you consider purchasing the ‌MacBook Air‌ or do you need one of the higher-end 14- or 16-inch MacBook Pro models?" ... See MoreSee Less

MacBook Air vs. MacBook Pro Buyer's Guide

www.macrumors.com

Apple recently announced a major update for its high-end MacBook Pro models, adding the M2 Pro and M2 Max chips, better battery life, Wi‑Fi 6E,...
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ambermac

🎤Keynote Speaker
📚Bestselling Author
📺Host @siriusxm
Expert @themarilyndenisshow
Mom 1 👱, 1 rescue 🐕
☕Sober since 2001
Board Member @gfi.globalfood

Amber Mac
REMOTE WORK 🤔 A Problem or a Solution? Here's w REMOTE WORK 🤔 A Problem or a Solution? Here's what I think (and something for you to share with your boss 😉 Monday morning).
🤔 What if remote & flexible work isn't the prob 🤔 What if remote & flexible work isn't the problem some leaders think it is - but instead, it's the solution to some of today's risks?

👥 EQUITY
🏠 COST-OF-LIVING
🧘‍♂️ HEALTH
🌍 CLIMATE

👩‍💻 I wrote about this topic in a LinkedIn post this week, which was viewed 150,000+ times, so here's a short video version to watch & share.

For more on the #FutureOfWork and tech, get on my email list - www.ambermac.com/newsletter - thx!
The unfortunate evolution of social media 👇

🙏Helpers to 🤬Haters 
🎙️Debate to 😈 Disgust
📝Analysis to 🗣️ Ad Hominens
🧠Brains to 🤖Bots
🫂Inclusion to 😥Isolation

Every day I see the same guys trending, monetizing rage for personal gain.

Agree✅  or Disagree ⛔
If you love nature and animal watching, you will l If you love nature and animal watching, you will love Bird Buddy, the new AI-powered smart hummingbird feeder.  Hear Co-founder Kyle Buzzard share the details on this clip of #TheFeed. 

To hear more, visit ambermac.com/category/thefeed.
January 2023 is wrapping up! If you're looking for January 2023 is wrapping up! If you're looking for a new (free!) email newsletter to get you through today's challenging times, here's what's coming up from me Tuesday morning...

http://bit.ly/amnews-ig

Realtors on ChatGPT
Emotional intelligence 411
Culture wars online
5 tech trends
Our analog 📸 past
+ lots more!

http://bit.ly/amnews-ig

Sign up for free above before this issue goes out 10am ET, Jan 31st.
Princeton University senior, Edward Tian, joins us Princeton University senior, Edward Tian, joins us on #TheFeed to explain GPTZero, which addresses plagiarism concerns by detecting if text is written by ChatGPT.

To hear more, visit https://ambermac.com/category/thefeed.
Good #Tuesday morning! Here's what's coming up in Good #Tuesday morning! Here's what's coming up in my newsletter today - Jan 24, 2023 (free - sign up by 10am ET here: bit.ly/amnews-ig or head on over to AmberMac.com)

💰Money: The AI race heats up with Microsoft's multibillion-$ investment 
👩‍💻Skills: The human-machine split by 2025
🤖AI: The downside of chatbot therapy
📲Social: The new IG “Quiet” mode
🤗Research: The 2 words you should say more

+ more

#ChatGPT #Tech #Digital #OpenAI #AI
Since Zak & family arrived in Canada from Syria, w Since Zak & family arrived in Canada from Syria, we've been lucky to spend time with them at their new home & new restaurant in Scarborough. 

It's been a difficult journey for them, so absolutely thrilled to hear that @aleppokebab.ca is opening a second restaurant in Mississauga! 

❤️🇨🇦 

Read more here: schcontario.ca/story/zakaria/
The 2023 CES saw the APMA unveil a working prototy The 2023 CES saw the APMA unveil a working prototype of #ProjectArrow ⁠— Canada’s first zero-emission connected vehicle. APMA President Flavio Volpe joins us to share more on the project on this clip of #TheFeed.

To hear more, visit https://ambermac.com/category/thefeed
Let’s talk about falling behind. I'm concerned a Let’s talk about falling behind. I'm concerned about the climate crisis, societal polarization, and geopolitical turmoil, and the one thing that keeps me up at night is people losing their jobs (and along with that, hope for the future).

Since 2018, I've been speaking about the rise of automation, often driven by incredible AI advances. Most business leaders love automation, which brings with it cost savings and often reduces their dependence on people. I get it. I use AI tools in my own small business, and I marvel at the time and money they save me.

However, too many people are falling behind in this golden age of technology. The digital skills gap is a real issue, but this topic rarely comes up in day-to-day conversations, in the mainstream media, or in our public debates. Yet, we know that "over the next 10 years, 9 out of 10 jobs will require digital skills" [Source: The Conference Board of Canada]

New research puts this risk into perspective, sharing that "The majority of the increase in the wage gap since 1980 can be attributed to automation replacing less-educated workers" and “since 1980 "automation has reduced the wages of men without a high school degree by 8.8% and women without a high school degree by 2.3%, adjusted for inflation." [Source: scitechdaily.com]

We aren't preparing for this work shift to happen, we've already in the middle of it - and it’s been going on for decades.

Just this month, the World Economic Forum released its 2023 Global Risks Report. The top risk over the next two years is the cost of living crisis. The WEF warns that this "new economic era may be one of growing divergence between rich and poor countries, and the first rollback in human development in decades".

All of this is a reminder that innovation only succeeds when it helps to improve the quality of life for the largest number of people. Please share this video with anyone who you know is falling behind and I hope it can help them feel less alone when navigating the future.

For more advice on thriving in 2023, sign up for my free weekly newsletter at ambermac.com.

#FutureOfWork #Jobs #ChatGPT #AI #Automation
What is Project Arrow? It's the first ever all-Can What is Project Arrow? It's the first ever all-Canadian electric vehicle. Or, as Flavio Volpe shares this weekend on #TheFeed, it's:

“The greatest industrial collaboration project in Canadian automotive history.”

Listen to our full conversation with Flavio this weekend on SiriusXM Ch. 167 (or next week wherever you get your podcasts).

#ProjectArrow #CES2023 #Innovation #Canada #Automotive #Transportation #TheFeed

cc @michaeljulianbancroft @paperboy416 @siriusxmcanada
My newsletter topic today: Embracing the Inevitabl My newsletter topic today: Embracing the Inevitable.
For the past couple of years, I've spent much of D For the past couple of years, I've spent much of December thinking, reading, and writing to properly plan for the coming year. 

I'm not talking about setting new year's resolutions, but instead I'm talking about creating a framework for everything we do at AmberMac Media to guide us, including the clients we pitch, the content we create, and the keynotes I present. 

We release this framework the first Tuesday of every year in a special issue of my newsletter (January 3rd, 2023 - free: bit.ly/amnews-ig). There is nothing like putting something out into the public to reinforce your thinking - and doing!

This might seem like an obvious process, but for the better part of a decade, I was much more reactive vs. proactive. Too often, this meant extra work and doing things by default. Over the past few years, we’ve tightened up our processes so it’s clear to everyone on our team where we want our work to lead us.

In my 2022 Tech Trends Report, a special annual issue of my email newsletter, I focused on building a business (and life) based on these three pillars: Digital Discipline, Purpose Prioritization, and Workplace Wellness. Throughout the year, this framework guided our client projects, framed my keynote speeches, and shaped my thinking. 

I’m really proud of all of our work in this area, from live virtual events, online digital series, and multi-media tours with the world’s leading tech companies, to working closer to home with caused-based organizations, such as Easter Seals Canada, SickKids Hospital, St. Michael’s Hospital Foundation, and many others. 
 
For my 2023 Tech Trends Report & (Mostly) Business Survival Guide, which you will receive January 3rd if you already subscribe to my newsletter (or sign up for free here: bit.ly/amnews-ig), we’re evolving this framework. I’m excited to share this with you on Tuesday, and I promise you it will help to guide your thinking (and doing!) for the year, whether you’re an executive, a solopreneur, a small business owner, or if you just need help navigating our fast future.

Happy New Year!
Coming January 3rd ↪️ Get my 2023 Tech Trends Coming January 3rd ↪️ Get my 2023 Tech Trends Report & Business Survival Guide (free - link here and in bio):
http://bit.ly/amnews-ig

This year I'll be focusing on climate tech ops, AI bot 'productivity,' & lots more.

If you are already one of my 10,000 subs, you will automatically get this issue! If you do subscribe, drop me a 👍 in the comments.
A brand new year is almost upon us, and a gift to A brand new year is almost upon us, and a gift to @eastersealscanada today can help get 2023 off to a great start. 

Please consider making a one-time donation or becoming a monthly donor to help support persons living with disabilities. 

You can give your gift by visiting (link in bio): https://easterseals.akaraisin.com/.../100.../donations/start. 

Remember: donations made by December 31st are eligible for a 2022 tax receipt.

When you donate to Easter Seals this holiday season, you’ll be helping to provide children, youth, and adults with disabilities with the tools and equipment they need to be truly UnstoppABLE®!
Today (Dec 20th!) is my last Tuesday newsletter of Today (Dec 20th!) is my last Tuesday newsletter of the year (sending at 10am ET). Coming January 3rd, 2023, it's my annual AmberMac Tech Trends Report. Sign up for free here, no strings attached: bit.ly/amnews-ig

If you're curious about what to expect each week, here's a look at my short intro from this past week's issue. 👇

The topic? "The Dangers of Doubt"

Doubt is such an ugly word. I mean, even just the inclusion of the letter 'b' between the 'u' and the 't' makes me uncomfortable (although I appreciate its Latin roots, drawing from the term "dubitāre", which means "to hesitate, to waver").

As we face a worldwide polycrisis, it's worth recognizing the dangers of doubt. For starters, one online encyclopedia describes doubt as "a mental state in which the mind remains suspended between two or more contradictory propositions".

This word "suspended" is especially problematic. In fact, suspended is kind of what the world feels like today. We know what we need to do to solve some of the biggest problems on our doorstep, but we're just sort of hanging by a thin thread, stuck swaying in the wind.

On top of this suspension, we have social media sowing division and driving doubt to an all-time high. Sure, doubt is essential to science, but we're not all scientists (shh, don't tell the internet trolls). Our doubt, much of the time, is in fact, unreasonable.

The antidote to doubt is courage, confidence, and let me add a third C here, communication. If you feel you're hanging on by a thread, despite knowing the right thing to do, it's time to find the courage to cut that thread, the confidence to make bold decisions, and the communication skills to explain what are often very reasonable choices.

-Amber Mac

P.S. Coming January 3rd, 2023, it's my annual AmberMac Tech Trends Report. Sign up for free here, no strings attached: bit.ly/amnews-ig
NEW Goldfish® Crackers are bigger and cheesier G NEW Goldfish® Crackers are bigger and cheesier Goldfish for grown-ups and they’re waiting for you in the metaverse. Let me explain.

They're called Goldfish Mega Bites and they’re 50% bigger than traditional Goldfish® crackers. If you want to try some of these tasty, cheesy, and crunchy snacks, now’s your chance. Until December 31st (or while supplies last), you can mine for Goldfish® in Mega Bites Mountain in the metaverse (go here: megabitesnotmegabytes.com).

When you mine 22 Goldfish® crackers, you can claim your coupon for a real-life package.

Goldfish® Mega Bites are available in 2 flavours - Sharp Cheddar and Cheddar Jalapeño - at your local grocery store.

#Ad @goldfishcanada #GoldfishCanada #megabitesnotmegabytes #goldfishmegabites
Here’s a quick tech tip. These days, we’re al Here’s a quick tech tip.

These days, we’re all thinking about simple ways to save money. 

If you’re an Aeroplan member, their new Shopping Button browser extension - which is a simple, one-click activation button - makes it easy to earn points while you shop.

Just add the extension to your web browser, sign into your Aeroplan account, and earn points for dollars spent at participating retailers online, including Gap, Sephora, Simons,.and much more!  

Then you can use the points you earn to get the products your family needs, so you can save money this upcoming holiday season and beyond.

#Ad @aeroplan
#Giveaway If one thing you want for the holidays t #Giveaway If one thing you want for the holidays this year is #BetterWiFi for your high-tech family, here's your chance thanks to @tplinkcanada. 

To celebrate removing wireless pain points this season, I'm giving away a brand new TP-Link Canada Archer AXE75.

Here’s how you can enter:

✨Follow @tplinkcanada and @ambermac on Instagram

✨Like this post

✨Tag someone in the comments who needs to know about better WiFi

✨Giveaway is open to Canadians 18+ outside Quebec and will close December 28th at 11:59pm ET.

Here are 3 things you should know about the TP-Link Archer AXE75.

1. Greater capacity for immersive AR/VR gaming, 4K/8K streaming, and blazing fast downloads. Equipped with the latest technology that makes Wi-Fi 6E powerful.

2. Give your latest Wi-Fi 6E gadgets the fastest and most stable performance – take advantage of the 6 GHz band to reduce congestion and latency.

3. Advanced Parental Controls – profile management - and Anti-Virus protection.

Good luck, #HappyHolidays and here’s to #BetterWiFi!

#Ad
Coming up in my newsletter this week... 📸 Ever Coming up in my newsletter this week...

📸 Everything you need to know about Lensa (and my top 'Magic Avatars,' one sneak peek here ☝️)

🌎Unpacking today's polycrisis
👨What Gen Z Wants in 2023
🔎Most Googled Term in 2022

+ Lots More

Free sign-up (before 10am ET Tuesday): http://bit.ly/amnews-ig
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