OFFICIAL BIO: Amber Mac, President, AmberMac Media
Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, she started her own digital agency. The company’s first client was world-renowned business coach, Tony Robbins, and now includes Microsoft, Google, GE, Paypal, Nintendo, Canada Goose, and Fast Company, and many more leading organizations. In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Most recently, she started co-hosting a new podcast series, presented by Accenture, called Marketing Disrupted.
“With few equals,” writes YouTube co-founder Steve Chen, “MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”
Amber has keynoted more than 300 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; former FBI Director James Comey; business coach Tony Robbins; famed astronaut Chris Hadfield; and many other notable leaders.
She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM Radio. Plus, in 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech. In 2019, her podcast The AI Effect won Best Technology Series.
As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.
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Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.Gary Vaynerchuk WineLibrary.TV & Author of Crush It! & Jab Jab Jab Right Hook
Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.Steve Chen YouTube Co-Founder
I've worked with Amber on a social media strategy... I think she's a leader in the space... Amber, you're the very best!Tony Robbins the world's foremost motivational speaker
Amber Mac and Konnekt are experts in social branding, marketing, web development, and helping companies come up with a digital strategy. We've used them on many occasions and always feel like they put us first. They're responsive and creative, and have worked with us to develop some great initiatives that increased sales and the overall visibility of our company. I'd highly recommend them to anyone.Ryan Duquette Hexigent Consulting
Amber... (gave) me valuable web usability advice when we were a tiny 3 person company. I always enjoy chatting with Amber as she understands social media and where things are going.Kevin Rose Founder of Digg, Milk & Revision3
Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.Jeremy Gutsche Chief Trend Hunter at TrendHunter.com, Author of Exploiting Chaos
Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.Dina Kaplan blip.tv Co-Founder