OFFICIAL BIO: Amber Mac, President, AmberMac Media, Inc.
Amber has keynoted more than 400 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; former FBI Director James Comey; business coach Tony Robbins; famed astronaut Chris Hadfield; and many other notable leaders.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Most recently, she started co-hosting a new podcast series called Marketing Disrupted.
Her other podcast series The AI Effect, presented by Accenture, won the following awards:
- Best Marketing Communication 2020 – ACE Awards
- Best Technology Series 2019 – Canadian Podcast Awards
- Best Innovative Media Award 2019 – CMA Awards
She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM (where she co-hosts #TheFeed). Plus, in 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech.
Amber Mac started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, she started her own digital agency. The company’s first client was world-renowned business coach, Tony Robbins, and now includes Microsoft, Google, GE, Paypal, Nintendo, Canada Goose, and Fast Company, and many more leading organizations.
“With few equals,” writes YouTube co-founder Steve Chen, “MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”
As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.
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Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.Jeremy Gutsche Chief Trend Hunter at TrendHunter.com, Author of Exploiting Chaos
Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.Steve Chen YouTube Co-Founder
Amber... (gave) me valuable web usability advice when we were a tiny 3 person company. I always enjoy chatting with Amber as she understands social media and where things are going.Kevin Rose Founder of Digg, Milk & Revision3
Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.Gary Vaynerchuk WineLibrary.TV & Author of Crush It! & Jab Jab Jab Right Hook
Amber is the absolute professional you would wish an anchor/host to be. Not only is she thorough in her preparation, but she is able to take last-minute changes in stride. To the viewer you would never know that anything had not been intended such is her skill at working around issues… Her studio is beautiful & has the flexibility to change into many different styles. I can only recommend Amber as the perfect anchor/host.John Kershaw Virtual Event Director
Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.Dina Kaplan blip.tv Co-Founder
Amber delivered the keynote session at our annual conference for a second year in a row. The feedback from participants was overwhelmingly positive & many commented on how engaging the session was. There were multiple requests from attendees to have Amber speak again, which would make it 3 years in a row - amazing!Aman Sahota Focused Education Resources
I've worked with Amber on a social media strategy... I think she's a leader in the space... Amber, you're the very best!Tony Robbins the world's foremost motivational speaker
As a Canadian technology company, we are proud to be working with Amber as she’s one of this country’s leading authorities on tech and innovation. She’s also an incredible example of the entrepreneurial spirit we value at GetintheLoop, and we have seen great engagement from her audience since participating in one of her media tours.Matt Crowell CEO, GetintheLoop
Amber Mac and Konnekt are experts in social branding, marketing, web development, and helping companies come up with a digital strategy. We've used them on many occasions and always feel like they put us first. They're responsive and creative, and have worked with us to develop some great initiatives that increased sales and the overall visibility of our company. I'd highly recommend them to anyone.Ryan Duquette Hexigent Consulting