OFFICIAL BIO: Amber Mac, President, AmberMac Media, Inc.

Amber Mac is President of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster (This Is Mining and The AI Effect), and a bestselling author. She is also the co-host of the award-winning emerging technology radio show and podcast #TheFeed on SiriusXM.

In 2024, Amber was named as one of DMZ’s Women of the Year for her work driving innovation and progress in the tech industry. In 2021, Amber was named one of the Bay Street Bull Women of the Year for her leadership in the technology sector. In 2016, she co-wrote the Amazon bestseller, Outsmarting Your Kids Online, just a few years after she wrote the Globe & Mail business bestseller, Power Friending.

Amber has keynoted more than 500 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeau; German Chancellor Olaf Scholz, former FBI Director James Comey; business coach Tony Robbins; literary icon Margaret Atwood; and many other notable leaders.

Amber has hosted and co-hosted a variety of podcast series, including The AI Effect, Marketing Disrupted, The Feed, commandN, This is Mining (presented by the Ontario Mining Association), and The Amber Mac Show, and this has led to the following podcast awards:

  • 🏆 DMZ Women of the Year 2024: Awarded to Amber Mac as a woman “driving innovation and progress in the Canadian tech industry”
  • 🏆 Best Technology Series 2022: #TheFeed (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with SiriusXM Canada
  • 🏆 Best Branded Series 2021: This Is Mining (Canadian Podcast Awards), produced by AmberMac Media Inc. in partnership with the Ontario Mining Association
  • 🏆 Best Technology Series 2019: The AI Effect (Canadian Podcast Awards)
  • 🏆 Best Innovative Media Award 2019: The AI Effect (CMA Awards)

She is a regular business host and tech expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM.

Amber started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.

Contact Amber and her team here.





  • Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.
    Steve Chen YouTube Co-Founder
  • Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.
    Gary Vaynerchuk WineLibrary.TV & Author of Crush It! & Jab Jab Jab Right Hook
  • Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.
    Jeremy Gutsche Chief Trend Hunter at TrendHunter.com, Author of Exploiting Chaos
  • I've worked with Amber on a social media strategy... I think she's a leader in the space... Amber, you're the very best!
    Tony Robbins the world's foremost motivational speaker
  • Amber is the absolute professional you would wish an anchor/host to be. Not only is she thorough in her preparation, but she is able to take last-minute changes in stride. To the viewer you would never know that anything had not been intended such is her skill at working around issues… Her studio is beautiful & has the flexibility to change into many different styles. I can only recommend Amber as the perfect anchor/host.
    John Kershaw Virtual Event Director
  • Amber Mac and Konnekt are experts in social branding, marketing, web development, and helping companies come up with a digital strategy. We've used them on many occasions and always feel like they put us first. They're responsive and creative, and have worked with us to develop some great initiatives that increased sales and the overall visibility of our company. I'd highly recommend them to anyone.
    Ryan Duquette Hexigent Consulting
  • As a Canadian technology company, we are proud to be working with Amber as she’s one of this country’s leading authorities on tech and innovation. She’s also an incredible example of the entrepreneurial spirit we value at GetintheLoop, and we have seen great engagement from her audience since participating in one of her media tours.
    Matt Crowell CEO, GetintheLoop
  • Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.
    Dina Kaplan blip.tv Co-Founder
  • Amber delivered the keynote session at our annual conference for a second year in a row. The feedback from participants was overwhelmingly positive & many commented on how engaging the session was. There were multiple requests from attendees to have Amber speak again, which would make it 3 years in a row - amazing!
    Aman Sahota Focused Education Resources
  • Amber... (gave) me valuable web usability advice when we were a tiny 3 person company. I always enjoy chatting with Amber as she understands social media and where things are going.
    Kevin Rose Founder of Digg, Milk & Revision3
  • I would like to thank you for your remarkable performance as the host of the 2022 OAA Celebration of Excellence. We were absolutely thrilled you were able to join us. You did a great job engaging the audience, creating excitement and suspense for our “secret” awards, and helping all attendees become involved with the show.
    Susan Speigel President, Ontario Association of Architects