Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.Dina Kaplan blip.tv Co-Founder
Amber... (gave) me valuable web usability advice when we were a tiny 3 person company. I always enjoy chatting with Amber as she understands social media and where things are going.Kevin Rose Founder of Digg, Milk & Revision3
Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.Jeremy Gutsche Chief Trend Hunter at TrendHunter.com, Author of Exploiting Chaos
I've worked with Amber on a social media strategy... I think she's a leader in the space... Amber, you're the very best!Tony Robbins the world's foremost motivational speaker
Amber Mac and Konnekt are experts in social branding, marketing, web development, and helping companies come up with a digital strategy. We've used them on many occasions and always feel like they put us first. They're responsive and creative, and have worked with us to develop some great initiatives that increased sales and the overall visibility of our company. I'd highly recommend them to anyone.Ryan Duquette Hexigent Consulting
Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.Gary Vaynerchuk WineLibrary.TV & Author of Crush It! & Jab Jab Jab Right Hook
Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.Steve Chen YouTube Co-Founder
PayPal Canada, Facebook Canada and BDC – Canada’s only bank exclusively devoted to entrepreneurs – are joining AmberMac Media and Pint Glass Productions to launch HerTurn, Canada’s new online business competition series for women entrepreneurs. HerTurn will shine the spotlight on applicants, create weekly content to inspire more female entrepreneurs,… Read More
There is a lot of talk these days about the responsible implementation of artificial intelligence technology. Businesses across all industries are working hard to figure out how to reap the benefits of AI while identifying the inherent risks of automation. In the financial services industry, this is especially true. Many… Read More
In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More
In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More
Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More
Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More
Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More
Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More
In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More
My new podcast series with Brent Chaters explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Below are the episodes so far and you can find more details on Accenture’s page for the podcast and… Read More
I recently sat down with James Comey, former FBI director, at the Western Canada Information Security Conference at Winnipeg’s RBC Convention Centre. Following his keynote, we had 30 minutes together to discuss cybersecurity, social media, artificial intelligence, ethical leadership, and more. Last year Comey released his bestselling book, A Higher… Read More
Not too long ago artificial intelligence was considered the stuff of science fiction. Now it impacts almost everything we do in today’s interconnected world. It’s so important for businesses – what’s happening now and where things are going in the future. AI is such a big, dense topic, and that’s… Read More
