AmberMac Archive: startups

Marketing Disrupted 06: The Little Companies That Could

In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More

Marketing Disrupted 05: Walking the Walk

Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More

#TheFeed: Selling Old Gadgets, Simple Websites, Wattpad & More

TF117: We talk to Allen Lau from Wattpad, the storytelling platform, about their company’s venture into video. Plus, we speak to tech expert Marc Saltzman about tips to make a simple website in under an hour. We also get advice from our cyber security expert Ryan Duquette from Hexigent about… Read More

Eyeball Amateur Sports Community & App: Digital Marketing

Eyeball is a community for amateur sports that connects athletes, coaches, parents, and fans through apps for iOS and Android and outreach activities like Eyeball’s team sponsorship program. Konnekt has worked with Eyeball Inc. since mid-2015 to help develop digital and content strategies and tactics, as well… Read More

#TheFeed: Wattpad CEO Allen Lau on tapping for stories

TF089: We chat with Wattpad CEO Allen Lau about a new spin-off app built just for his company’s avid mobile readers. We also speak with Stephen Petranek, author of “How We’ll Live on Mars,” who explains how our kids might be moving to the red planet one day soon. Liat Mordechay… Read More

#TheFeed: “On Second Thought” Creator on Text Regret

TF086: If you’re impulsive then you’ll be happy to know that it’s now possible to take back a text you sent before it gets to the recipient. We chat with On Second Thought app creator Maci Peterson about getting control of your messages. Plus, @Brittlestar joins us to talk about his… Read More