Author Archives: Amber Mac

Future of Dairy Farming: Automation & AI

I recently spent the day on a dairy farm west of Toronto to learn more about the bright future of agriculture. I’ve been talking about AgTech for the past couple of years, especially when exploring the advantages of artificial intelligence relative to how we get our food. I was pleasantly… Read More

Back-to-School Tech 2020

The school year is going to look different for many families. Whether you’re learning at home or heading back to the classroom, starting elementary school or kicking off university, here is a round-up of 6 new and practical tech picks to make a tough year a little bit easier. 1. Read More

The AI Effect podcast series wins Gold 2020!

I’m so happy to announce that The AI Effect podcast series that I co-hosted with Jodie Wallis at Accenture Canada won Gold for Best Marketing Communications at Monday’s Achieving Communications Excellence (ACE) Awards Gala! The awards (presented by video due to COVID-19) are part of ACE’s… Read More

6 Father’s Day Tech Ideas for Life at Home

Father’s Day 2020 may be a little different because of the COVID-19 pandemic, but that doesn’t mean you can’t make it great for that special dad in your life. Here are six tech gifts I think dads will love. For the active dad: Samsung Galaxy Watch and … Read More

Tech Test: The LG gram for Entrepreneurs

For more than a decade, I’ve embraced the freedom to grow my business from coffee shops, airport terminals, hotel rooms, and, yes (especially now), my house. While we do have a dedicated studio space for video production, as a creative professional I enjoy a change in scenery to work on… Read More

Skype Meet Now How-to for Video Calls

Meet Now is a Zoom competitor that is part of Skype and lets you freely host unlimited video meetings (“in one click”) with no signups, downloads (unless you’re on a phone, in which case you need the Skype app), or purchase required. Video calls can have up to 50 people… Read More

5 Mother’s Day Tech Ideas for Life at Home

Mother’s Day 2020 might look a little different than some years, but that doesn’t mean you can’t find some great tech gifts for the mom in your life. Check out five products I love below (and scroll to the bottom to see our AmberMac Mother’s Day Tech 2020 video). Click… Read More

5-Step Framework for SMBs During COVID-19

Here is a 5-Step “Relentless Adaptation During COVID-19” framework I created for our business, AmberMac Media, which I recently presented at a virtual webinar. Please use/print to help your small business stay on track. Read More

In Conversation with Small Business Minister Mary Ng

Small businesses across the country are struggling right now. I’ve seen all your tweets, DMs, and comments. While there are extensive new federal government measures in place to support your organizations during COVID-19, there are also a lot of questions. After all, Canada is home to more than 1M… Read More

4 Tips for Cleaning Electronic Devices During COVID-19

At this point, hopefully everyone is doing a great job of washing their hands, not touching their faces, and maintaining a physical distance from others. However, there has been some confusion about how best to keep your electronic devices clean, and some companies (like Apple) have updated their guidance in… Read More