Author Archives: Amber Mac

4 Tips for Cleaning Electronic Devices During COVID-19

At this point, hopefully everyone is doing a great job of washing their hands, not touching their faces, and maintaining a physical distance from others. However, there has been some confusion about how best to keep your electronic devices clean, and some companies (like Apple) have updated their guidance in… Read More

Video Conferencing Tips for Better Audio & Video Quality

You’ve probably been doing more video calls since the COVID-19 pandemic started. We covered options for video conferencing software in a previous post, so now we wanted to talk about how to get the most out of each call in terms of video and audio quality. One thing that… Read More

Video Conferencing Software Options During COVID-19

While the social distancing required by the coronavirus pandemic can be hard on people, we’re lucky that we’ve got today’s technology to stay in touch with friends, co-workers, and loved ones alike. I’ll be writing more about video conferencing but to start with, here are a few… Read More

A Message for Small Businesses & Entrepreneurs During a Crisis

This is a message for Canada’s small business owners and entrepreneurs. Based on a recent Business Development Bank of Canada report, there are more than one million of us in the country. More than half of these businesses have fewer than 4 employees. Despite our small average size,… Read More

AmberMac’s Innovation 2020: Top 5 AI Trends Report

We are living in the fast future. As we kick off 2020, one of the most disruptive technologies of our time will see some incredible advancements over the coming months. Here are the top 5 AI trends that I believe will dramatically change the way we live, work, and play. Read More

Top 10 Stories 2019 from the AmberMac Newsletter

It’s always interesting to see what people click on the most each week in my newsletter. To give you an overview of some of the stories you might have missed, here are the most-clicked links of 2019. There is a theme among these popular articles: Top 5 lists, Email tips,… Read More

Tech for the Holidays

I’m on a media tour across Canada Dec 9-13. Here is a list of all the products we are featuring for the holidays and smart tech for the new year. Nintendo Switch Lite | $259.99 | Available at all major retailers This year, Nintendo has expanded its family… Read More

Holiday Sneak Peek: November Tech Tour

It’s holiday time again. This week, I’m going across the country with a sneak peek of the best in holiday gifts. For the entrepreneur (Microsoft Surface Pro 7 $999; Galaxy Note 10 & 10+ in AURA GLOW $1259.99+), For the family and gamers (Nintendo Switch $399.99; Luigi’s Mansion 3 $79.99; Razer Viper Optical Mouse $99.99; Razer… Read More

Volvo’s E.V.A Initiative & Safety Firsts

I’m one of those parents who kept our child in a rear-facing car seat well beyond the one-year recommendation. As a self-described safety enthusiast, I’m always indulging in the art of what is possible to protect people, especially kids. Plus, as I get older, I’m keen to work closely with… Read More

Responsible AI: What Canadians Want in Banking

There is a lot of talk these days about the responsible implementation of artificial intelligence technology. Businesses across all industries are working hard to figure out how to reap the benefits of AI while identifying the inherent risks of automation. In the financial services industry, this is especially true. Many… Read More