Author Archives: Amber Mac

Holiday Sneak Peek: November Tech Tour

It’s holiday time again. This week, I’m going across the country with a sneak peek of the best in holiday gifts. For the entrepreneur (Microsoft Surface Pro 7 $999; Galaxy Note 10 & 10+ in AURA GLOW $1259.99+), For the family and gamers (Nintendo Switch $399.99; Luigi’s Mansion 3 $79.99; Razer Viper Optical Mouse $99.99; Razer… Read More

Volvo’s E.V.A Initiative & Safety Firsts

I’m one of those parents who kept our child in a rear-facing car seat well beyond the one-year recommendation. As a self-described safety enthusiast, I’m always indulging in the art of what is possible to protect people, especially kids. Plus, as I get older, I’m keen to work closely with… Read More

Responsible AI: What Canadians Want in Banking

There is a lot of talk these days about the responsible implementation of artificial intelligence technology. Businesses across all industries are working hard to figure out how to reap the benefits of AI while identifying the inherent risks of automation. In the financial services industry, this is especially true. Many… Read More

Back-to-School Tech: 6 Smart Picks

I just wrapped a week-long media tour for back-to-school tech. I travelled across the country showcasing these six innovative picks, which will help you have a more productive, creative, and safe September. Deco M5 Whole Home Wireless Mesh System (3-pack) by TP Link $279.99 – Available at The Source and other major… Read More

Marketing Disrupted 07: What Does It All Mean?

In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More

Marketing Disrupted 06: The Little Companies That Could

In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More

Marketing Disrupted 05: Walking the Walk

Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More

Marketing Disrupted 04: The Art & Science of Marketing & Gaming

Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More

Marketing Disrupted 03: Brands online: Marketing, Tech & Social Media

Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More

Marketing Disrupted 02: Balancing Data & Desire

Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More