Genumark Digital Strategy & Campaign Development
by Jeff MacArthur on December 17, 2014
Genumark is one of the largest and most experienced companies selling promotional merchandise and corporate uniforms and apparel in Canada, servicing national accounts such as CIBC, Microsoft Canada, Telus, and others. MGImedia prepared a robust social media strategy, including targeted platforms information, competitive analysis, campaign design, staffing, and more, to guide Genumark’s efforts. Upon completion of the strategy document, MGImedia also helped with community management and analytics gathering, as well as ongoing advice on campaigns, platform use, and more.