AmberMac Blog

#TheFeed: VidCon; Quirk; & FaceApp

TF185: Our favorite internet star, Brittlestar, gives us the lowdown on this year’s VidCon and the rise of the popular app, TikTok. Plus, we catch up with Amber on her #mactothefuture adventure as she completely modernizes a historic home with high-tech updates. Also, we talk to Evan Conrad, the… Read More

#TheFeed: E-Scooters; Kinzen; & Summer Gaming

TF184: We talk to the CEO of Bird Canada, Stewart Lyons, about bringing the e-scooter rentals to Canada. Plus, we have gaming expert, Jenn Cutter, to let us know what your kids are buying too much of this summer. Also, we’re joined by Mark Little, the co-founder of Kinzen,… Read More

Marketing Disrupted 07: What Does It All Mean?

In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More

Marketing Disrupted 06: The Little Companies That Could

In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More

Marketing Disrupted 05: Walking the Walk

Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More

#TheFeed: Augmented Reality; Bumble; & Filters

TF183: We talk to the Chief of Brands for GE Canada about how they have incorporated the Facebook augmented reality filter into their new Café line of appliances. Plus, we have the Canadian Country Lead for Bumble, Emily Ramshaw, on how the app helps women date, find friends and… Read More

Marketing Disrupted 04: The Art & Science of Marketing & Gaming

Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More

Marketing Disrupted 03: Brands online: Marketing, Tech & Social Media

Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More

#TheFeed: Instagram; Freeletics; & Raptors Mania

TF182: It’s all about the ‘Gram as we talk about IGTV’s refocus away from strictly vertical videos with our favorite video star, Brittlestar. Plus, we have the CEO of Freeletics, Daniel Sobhani, on their customizable fitness training app that requires no equipment and uses artificial intelligence. Also, we talk… Read More