AmberMac Blog

Marketing Disrupted 07: What Does It All Mean?

In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More

Marketing Disrupted 06: The Little Companies That Could

In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More

Marketing Disrupted 05: Walking the Walk

Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More

#TheFeed: Augmented Reality; Bumble; & Filters

TF183: We talk to the Chief of Brands for GE Canada about how they have incorporated the Facebook augmented reality filter into their new Café line of appliances. Plus, we have the Canadian Country Lead for Bumble, Emily Ramshaw, on how the app helps women date, find friends and… Read More

Marketing Disrupted 04: The Art & Science of Marketing & Gaming

Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More

Marketing Disrupted 03: Brands online: Marketing, Tech & Social Media

Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More

#TheFeed: Instagram; Freeletics; & Raptors Mania

TF182: It’s all about the ‘Gram as we talk about IGTV’s refocus away from strictly vertical videos with our favorite video star, Brittlestar. Plus, we have the CEO of Freeletics, Daniel Sobhani, on their customizable fitness training app that requires no equipment and uses artificial intelligence. Also, we talk… Read More

Marketing Disrupted 02: Balancing Data & Desire

Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More

#TheFeed: Telescopes; Apple Updates; & Heymoji 3D Avatars

TF181: We talk to Christopher Walker, a Professor of Astronomy at the University of Arizona, about why new telescopes look like giant beach-balls and how they can help us learn more about space. Plus, we have Michael Josh fresh from WWDC, Apple’s Developer conference, to share where the tech… Read More

Marketing Disrupted 01: Who is the new CMO?

In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More