Articles & Reviews

AmberMac 2024 Trends Report: Relentless Transformation

My 2023 Amber Mac Trends Report (published last January) featured four pillars of change – Purpose, AI, Trust, and Health – and a framework for survival – a blueprint I call The P.A.T.H. One year later, what surprises me is how quickly this change is happening, and how it puts… Read More

2023 Holiday Guide: Smart Home Tech With Amber Mac

Smart home tech is getting smarter and more affordable this holiday season (everything below is under $500 – while sales last). Here are some of the hottest new products for any budget or wish list, and the perfect upgrades for a stress-free, smooth, and safe 2024. See Guests &… Read More

2023 Holiday Guide: Tech for Teens with Amber Mac

If you’re starting your holiday shopping early this year and you have a teenager on your list, tech expert and mom Amber Mac is here with her all-new 2023 Holiday Guide: Tech for Teens. For the Creative Family: Cricut Joy Xtra Cricut is the leading brand of smart-cutting machines for… Read More

New iPhones & Apple Watches at Apple’s September 2023 Event

Apple’s September 2023 event kept things pretty focused, with a lot of references to the considerable (and impressive and commendable) environment efforts Apple has been making (check out the “Mother Nature” video from the event – it’s pretty entertaining), but came down to just two things: new… Read More

Back-to-School Tech for Teens: 2023 Tips & Tools

Canadian kids are heading back to school in just a few days. For me, that means getting my son ready for his first year of high school with these 4 tech tips and tools for a smooth September. Choose a backpack-friendly durable laptop The ASUS Zenbook S… Read More

The Hottest New Tech of the Summer 2023

Whether you’re heading out on a road trip or sticking closer to home, we’ve got some of the hottest new tech of the summer for you right here. Check out the list below to help get the most out of the next few months thanks to robots, AI, games, photography,… Read More

4 Tech Tips & Tools for Seniors

The number of seniors in Canada is on the rise and the majority of them want to age in place in their own homes. To help support this shift, here are four tech tips and accessible tools to give today’s seniors the independence they need to communicate, clean, manage… Read More

Earth Day Tech 2023: 4 Tips for a More Sustainable Future

For more than three decades we’ve celebrated Earth Day. In 2023, the theme is all about investing in our planet to improve our environment. To help us all support this goal, here are my 4 Earth Day Tech Tips for your home, office, or next trip. Choose Eco-Friendly Tech with… Read More

Amber Mac’s (Mostly) Business Survival Guide 2023

Below you will find my 2023 framework to guide our business at AmberMac Media, including the clients we pitch, the content we create, and the keynotes I present. It’s called The P.A.T.H., a 4-pillar (mostly) business survival guide for the future. P: Purposeful Persuasion The next generation is persuading us… Read More