June 9, 2025
Apple just held its WWDC 2025 keynote where it typically previews upcoming features and designs for its various operating systems (iOS, macOS, iPadOS, watchOS, visionOS, and tvOS) – and its made talking about them easier by adopting a consistent naming system of <OS_Name><last 2 digits of the year> (e.g. iOS… Read More
January 13, 2025
Over the years, I’ve published my annual tech trends report with various themes, from survival during the COVID-19 pandemic to transformation during our post-pandemic recovery. In 2025, I want to talk about relentless adaptation beyond ChatGPT in the age of AI. As we kick off a new year, the world… Read More
December 3, 2024
The holiday season is here, so it’s the perfect time to learn about the hottest picks for teens and tweens. There are so many cool and innovative gift ideas for kids in 2024, but here are 4 of my top picks. For the Creative Kid: Cricut Joy Xtra Cricut is… Read More
October 4, 2024
October is Small Business Month, a time to celebrate and support Canadian entrepreneurs who are the backbone of our economy. To help these owners save time and money, entrepreneur and tech expert Amber Mac has 4 tech tips and tools. Build an affordable smart website Framer… Read More
August 18, 2024
If you have a student heading back to school this September (my son just turned 15, so he’s off to Grade 10!), here are some of my top tips to make life safer, smarter, and yes, more affordable. Choose an Affordable AI Laptop University students want the latest tech to… Read More
June 14, 2024
June is Seniors Month, a time to celebrate and support seniors in our community. If you know an older adult who loves technology – or maybe that’s you – here are some of my top picks. Kardia Mobile Personal EKG Monitor at Best Buy Canada At Best Buy Canada, you’ll… Read More
June 10, 2024
Apple had a lot of software-related announcements at its (too-long) June 2024 WWDC keynote and we’ll touch on some of the bigger ones below. Apple Intelligence This was kinda/sorta positioned as the “one more thing” moment but basically it’s Apple’s secure version of AI built into your iPhone, iPad,… Read More
May 7, 2024
Apple’s May 2024 event was pretty much entirely focused on iPads and related accessories. The half-hour presentation featured mostly hardware, but we also got to hear a couple of very cool nuggets about updates to the iPadOS versions of Final Cut Pro and Logic Pro. Let’s start with the hardware:… Read More
April 18, 2024
For decades, the world has been celebrating Earth Day, a chance to have coordinated conversations about our climate and our future. To further share some of the most innovative products on the market in 2024, here are my top tips and picks. Buy a carbon neutral laptop: Asus Zenbook S13… Read More
January 12, 2024
My 2023 Amber Mac Trends Report (published last January) featured four pillars of change – Purpose, AI, Trust, and Health – and a framework for survival – a blueprint I call The P.A.T.H. One year later, what surprises me is how quickly this change is happening, and how it puts… Read More
