July 3, 2019
Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More
June 25, 2019
Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More
June 17, 2019
In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More
February 25, 2019
TF169: We talk to Irfon Watkins, founder and CEO of DOVU, about using blockchain technology as a rewards platform for improving the passenger experience in rail travel. Also, we discuss who is paying for online reviews with Pete Pachal from Reviews.com. Plus, we have Tom Bennett from Gemr, an online… Read More
March 9, 2017
#TheOtherMac is a series of new and existing posts on geek culture, user experience, and other topics by Amber Mac’s business partner, Jeff MacArthur. Each year as tax time creeps up, I can’t help but continue to be frustrated with the lack of a standard format for dates. Receipts gathered… Read More
October 17, 2016
Email is a necessary evil in today’s work world, and there is still a lot frustrating about the experience. For instance, do you ever get a reply to an email you sent where you were asking for specific information or a certain response, and then you wonder why the person on… Read More
March 1, 2015
Konnekt worked with the talented team at SEL Global to redesign the interface and enhance the usability of their amazing cloud-based mobile shopping and offers platform and related applications. Read More
