Articles & Reviews

Joining the Canadian Red Cross Social Team

When I first jumped on Twitter back in February of 2007, I was immediately excited about participating in 140-character real-time conversations. In those days, there were plenty of interesting exchanges taking place, but the platform was not known for breaking news. On January 15 2009, that all changed. That afternoon… Read More

Amber Mac Press Kit

BIO: Amber Mac, President, Konnekt Digital Engagement Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Amber left… Read More

AmberMac.com v2015

It’s been a long time since I launched my first website back on Blogspot in 2004; since then, I’ve always loved the process of building something online. In fact, in 1999 when I worked at Razorfish San Francisco, I clearly remember the excitement in the room when we’d… Read More