AmberMac Archive: shopify

Marketing Disrupted 06: The Little Companies That Could

In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More

Marketing Disrupted 05: Walking the Walk

Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More

Shopify LIVE: Shark Daymond John

We’re a couple of weeks into hosting and producing Shopify’s Build a Bigger Business series on Facebook Live. Most recently, I spoke with Shark Tank’s Daymond John about how he built an empire (FUBU) as a fashion pioneer, what he thinks about benefits of mentorship, and how he manages his days to find… Read More