Articles & Reviews

Live Streaming: Truths, Consequences, Opportunities

When Periscope first launched in 2015, there were numerous news headlines warning users (and those in their lens’ way) about the dangers of live streaming.  As Motherboard explained in its March 26th post that year, “When you’re live streaming, you give away more than you likely would in… Read More

3 Tips for Scheduling Posts Across Multiple Time Zones

While some social media accounts have almost all of their followers in a single time zone (e.g. local retailers, restaurants, etc.), a lot of us have communities from coast-to-coast and beyond, which can make it hard to know when to schedule posts. Between managing my own accounts and working with… Read More

Daily Prioritizing on your Mac or iOS Device

Most people have a lot going on in their lives and sometimes it can be really hard to prioritize what you want to get accomplished each day. This may be the case for projects at home, but I find it even more useful for a day at work. If you’re… Read More

Debunking the Top 3 Public Speaking Myths

I’ve been speaking professionally on stage for the better part of the past decade. While I’ve hosted a few events and workshops for my agency’s clients, the vast majority of my work is thanks to my speaker’s bureau, The Lavin Agency. After helping me to secure a book deal… Read More

How To Keep Your Teens Safe Online

While I am an avid fan of all things social, I do worry about what’s happening today with kids online.  Heck, it’s not just kids.  Many adults are struggling in terms of how to protect their privacy on the web.  For parents, it’s an even harder struggle.  I’m creating a… Read More

Video: What is the Future of Authenticity on Instagram?

When I wrote my social media business book, “Power Friending” in 2010, I spoke about how the key to a successful social media presence or a campaign requires a constant commitment to authenticity.  I suppose my desire to push this requirement forward was somewhat selfish at the time. As… Read More

AmberMac Social Media

I’m all over the web but here are a few of the places you’re most likely to find me: Facebook for common interest stuff, gadgets, 15secTech, and more Twitter for tech, marketing, events, and lots of tweets Instagram for pics and other fun stuff LinkedIn for marketing… Read More

Joining the Canadian Red Cross Social Team

When I first jumped on Twitter back in February of 2007, I was immediately excited about participating in 140-character real-time conversations. In those days, there were plenty of interesting exchanges taking place, but the platform was not known for breaking news. On January 15 2009, that all changed. That afternoon… Read More