Articles & Reviews

Debunking the Top 3 Public Speaking Myths

I’ve been speaking professionally on stage for the better part of the past decade. While I’ve hosted a few events and workshops for my agency’s clients, the vast majority of my work is thanks to my speaker’s bureau, The Lavin Agency. After helping me to secure a book deal… Read More

How To Keep Your Teens Safe Online

While I am an avid fan of all things social, I do worry about what’s happening today with kids online.  Heck, it’s not just kids.  Many adults are struggling in terms of how to protect their privacy on the web.  For parents, it’s an even harder struggle.  I’m creating a… Read More

Video: What is the Future of Authenticity on Instagram?

When I wrote my social media business book, “Power Friending” in 2010, I spoke about how the key to a successful social media presence or a campaign requires a constant commitment to authenticity.  I suppose my desire to push this requirement forward was somewhat selfish at the time. As… Read More

AmberMac Social Media

I’m all over the web but here are a few of the places you’re most likely to find me: Facebook for common interest stuff, gadgets, 15secTech, and more Twitter for tech, marketing, events, and lots of tweets Instagram for pics and other fun stuff LinkedIn for marketing… Read More

Joining the Canadian Red Cross Social Team

When I first jumped on Twitter back in February of 2007, I was immediately excited about participating in 140-character real-time conversations. In those days, there were plenty of interesting exchanges taking place, but the platform was not known for breaking news. On January 15 2009, that all changed. That afternoon… Read More

Amber Mac Press Kit

BIO: Amber Mac, President, Konnekt Digital Engagement Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Amber left… Read More

AmberMac.com v2015

It’s been a long time since I launched my first website back on Blogspot in 2004; since then, I’ve always loved the process of building something online. In fact, in 1999 when I worked at Razorfish San Francisco, I clearly remember the excitement in the room when we’d… Read More