July 28, 2020
I’m so happy to announce that The AI Effect podcast series that I co-hosted with Jodie Wallis at Accenture Canada won Gold for Best Marketing Communications at Monday’s Achieving Communications Excellence (ACE) Awards Gala! The awards (presented by video due to COVID-19) are part of ACE’s… Read More
October 23, 2018
I’m excited to announce the launch of Season 2 of The AI Effect podcast. This season my co-host, Jodie Wallis of Accenture, and I interview guests including Prime Minister Justin Trudeau, Joelle Pineau of the Facebook AI Research Lab, Toronto Mayor John Tory, and many others about the challenges and… Read More
September 17, 2018
Whether it was leaving a full-time journalism gig on the East Coast to work in start-up world in San Fran OR jumping headfirst into social media when everyone around me thought it was a, *ahem*, fad, I’ve always embraced disruption. This fall, it’s a real honour to be on the… Read More
May 11, 2018
Shopify is an e-commerce platform that powers more than 600,000 stores around the world, has more than one million active users, and boasts $55B sold using its software. At their recent Unite conference, which caters to the company’s partners and developers, I sat… Read More
March 7, 2017
Over the next five years, the market value of new Internet of Things services is expected to exceed $1.9 trillion globally. In this talk, Amber MacArthur will teach you how this next big technological shift will change the way we all do business. Whether it’s machines talking to other machines,… Read More
February 5, 2017
While we’ve obsessed about millennials for almost a decade, it’s time to shift focus to the next generation. Generation Z (born between 1995 and 2010) is an economic powerhouse that represents a quarter of our population – and growing. They buy differently, engage differently, connect differently, and think differently. Amber’s… Read More
September 21, 2016
We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. Read More
June 26, 2016
For parents, educators, policy makers, and marketers in the digital age, it’s increasingly difficult and stressful to understand the Internet from a young person’s perspective. Not only are children more comfortable with technology than adults, but they’re also getting better at hiding behind it. Privacy and security policies can’t keep… Read More
