July 9, 2019
In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More
July 7, 2019
In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More
July 3, 2019
Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More
June 29, 2019
Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More
June 25, 2019
Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More
June 21, 2019
Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More
June 17, 2019
In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More
March 19, 2018
Hexigent is a digital investigations firm with decades of tech crime policing and enterprise cyber security experience. Konnekt worked with Hexigent to develop a digital strategy and social media marketing plan, as well as marketing campaign execution. Over subsequent engagements, Konnekt helped to optimize Hexigent’s web presence, assist with search… Read More
January 9, 2018
Splyce is a world-class esports organization, with top level teams across multiple titles, including League of Legends, Call of Duty, Counter-Strike, and more. Konnekt provided strategic and tactical social media and digital marketing guidance, as well as providing online training for the Splyce social media team. The Splyce team has players… Read More
December 8, 2017
TF123: We have some student-built gift ideas from Tyler Irving from the University of Toronto’s Engineering Department, including a build-it-yourself robot kit, a revolutionary pressure cooker, and a first-of-its-kind universal hex key, all designed by U of T Engineering alumni and students. We also talk to GadgetMatch’s Michael Josh about… Read More
