AmberMac Archive: digital marketing

Hexigent Cyber Security: Digital Marketing & Web Optimization/SEO

Hexigent is a digital investigations firm with decades of tech crime policing and enterprise cyber security experience. Konnekt worked with Hexigent to develop a digital strategy and social media marketing plan, as well as marketing campaign execution. Over subsequent engagements, Konnekt helped to optimize Hexigent’s web presence, assist with search… Read More

Splyce eSports: Social Media Strategy

Splyce is a world-class esports organization, with top level teams across multiple titles, including League of Legends, Call of Duty, Counter-Strike, and more. Konnekt provided strategic and tactical social media and digital marketing guidance, as well as providing online training for the Splyce social media team. The Splyce team has players… Read More

#TheFeed: Student-Built Gifts, Olly the Robot, and FB’s Organic Reach

TF123: We have some student-built gift ideas from Tyler Irving from the University of Toronto’s Engineering Department, including a build-it-yourself robot kit, a revolutionary pressure cooker, and a first-of-its-kind universal hex key, all designed by U of T Engineering alumni and students. We also talk to GadgetMatch’s Michael Josh about… Read More

nextMEDIA: The New Entertainment Economy

I’m so excited to be the executive producer and host for nextMEDIA again this year. Last year’s event was a huge success and this year is going to be even better.  So far, we’ve announced my friend and former colleague Sarah Lane from Lionsgate Enterntainment as our closing keynote.  Here are some… Read More

My News: I made the list at #9 – Today’s Top 100 Tech Influencers

I was pleased and humbled recently when someone pointed out that I had made BuddyGuard’s top 100 tech influencers list. Obviously measuring this kind of thing is difficult (though they do use an impressive array of tools to get the rankings), but I can’t complain about being shown as the… Read More

Twitter Polls & How To Use Them

Twitter Polls have been around a little while but a lot of people don’t realize exactly what they can do and how easy they are to implement. A Twitter Poll is a special type of tweet that presents 2-4 options that any Twitter user can vote on anonymously. This is… Read More

NSCC Digital Marketing Course Development

Konnekt was hired by Nova Scotia Community College’s to provide capacity development and other guidance relative to the creation of a new digital marketing course for business students in Fall 2015. Konnekt helped develop core focus areas and then provided a full-day session for NSCC faculty and staff to present… Read More