Projects & Partnerships

Marketing Disrupted 07: What Does It All Mean?

In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More

Marketing Disrupted 06: The Little Companies That Could

In this episode, Brent and Amber speak with Christopher Riccobono, Founder, and Aaron Sanandres, CEO and Co-Founder, of UNTUCKit, a company that solved a little-discussed problem most men had: finding perfect length shirts. UNTUCKit is part of a new wave of consumer disruption brands, like Warby Parker and Endy, that… Read More

Marketing Disrupted 05: Walking the Walk

Corporate social responsibility (CSR) is no longer a nice-to-have, but a must-have in any marketing strategy. Brent and Amber talk to Brian Solis, author, speaker and Principal Analyst at Altimeter Group, about the role that CSR plays in reinforcing brand purpose, employee engagement and how to embed CSR in an… Read More

Marketing Disrupted 04: The Art & Science of Marketing & Gaming

Brent and Amber talk to Randy Weyersberg, VP, Ontario Lottery and Gaming Enterprise Brand and Marketing, about everything from how he helps OLG get out the word about the big jackpots, to partnering with sports teams and live music to engage customers, and why OLG is betting big on technology… Read More

Marketing Disrupted 03: Brands online: Marketing, Tech & Social Media

Brent and Amber lead a feature interview with Lara Skripitsky, VP & Chief Technology Officer at McDonald’s Restaurants of Canada, on all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. She talks about everything from mobile apps to touch screen kiosks,… Read More

Marketing Disrupted 02: Balancing Data & Desire

Amber and Brent talk to Justin De Graaf, Head of Ads Research and Insights at Google, about how the tech giant makes its money and drives the global economy. They ask him a simple question: How should marketers best use Google? Justin shows them how data can be used to… Read More

Marketing Disrupted 01: Who is the new CMO?

In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More

Marketing Disrupted

My new podcast series with Brent Chaters explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Below are the episodes so far and you can find more details on Accenture’s page for the podcast and… Read More

Amber Mac in Conversation with James Comey: WCISC 2019

I recently sat down with James Comey, former FBI director, at the Western Canada Information Security Conference at Winnipeg’s RBC Convention Centre. Following his keynote, we had 30 minutes together to discuss cybersecurity, social media, artificial intelligence, ethical leadership, and more. Last year Comey released his bestselling book, A Higher… Read More

Evolving Alongside AI: CPA Ontario Panel Series

Not too long ago artificial intelligence was considered the stuff of science fiction. Now it impacts almost everything we do in today’s interconnected world. It’s so important for businesses – what’s happening now and where things are going in the future. AI is such a big, dense topic, and that’s… Read More