AmberMac Archive: featured

iPhone 11, Apple Watch Series 5, More at Apple’s Sep 2019 Event

Apple announced a new Apple Watch, iPad, and iPhones alongside updates to the soon-to-be-released Apple TV+ and Apple Arcade products in their September 2019 event. Inspired by Tim Cook’s very brief intro at the keynote, let’s just get right to it. iPhone 11 Apple seems to be veering back towards… Read More

#TheFeed: Samsung; Globe Living; & Home Depot

TF188: We talk to the Samsung Canada’s Director of Product Management, Terry Chen, about their newest flagship phones: the Galaxy Note 10 and the Note 10 Plus. Next, we’re joined by Fred Twum-Acheampong from Globe Living who explains the new app that  helps you rent out your living room… Read More

#TheFeed: Telus Pitch; FoodFund; & Squad

TF187: We’re joined by the winner of the $100,000 Telus Pitch, Divy Ojha, who shares how his company, FoodFund, partners with local farmers to sell produce at a discount when it doesn’t meet the cosmetic standards of major grocery chains. Plus, we have Esther Crawford from the app, Squad,… Read More

Marketing Disrupted 07: What Does It All Mean?

In the final episode of Marketing Disrupted, Amber and Brent talk to Guy Kawasaki, bestselling author, marketing guru, and former Apple executive, about best practices for marketers today, and what he learned working with Steve Jobs: that the message hasn’t changed, just the means of delivery. As well, Jeffrey Hayzlett,… Read More

#TheFeed: Augmented Reality; Bumble; & Filters

TF183: We talk to the Chief of Brands for GE Canada about how they have incorporated the Facebook augmented reality filter into their new Café line of appliances. Plus, we have the Canadian Country Lead for Bumble, Emily Ramshaw, on how the app helps women date, find friends and… Read More

#TheFeed: Instagram; Freeletics; & Raptors Mania

TF182: It’s all about the ‘Gram as we talk about IGTV’s refocus away from strictly vertical videos with our favorite video star, Brittlestar. Plus, we have the CEO of Freeletics, Daniel Sobhani, on their customizable fitness training app that requires no equipment and uses artificial intelligence. Also, we talk… Read More

#TheFeed: Telescopes; Apple Updates; & Heymoji 3D Avatars

TF181: We talk to Christopher Walker, a Professor of Astronomy at the University of Arizona, about why new telescopes look like giant beach-balls and how they can help us learn more about space. Plus, we have Michael Josh fresh from WWDC, Apple’s Developer conference, to share where the tech… Read More

Apple’s WWDC Keynote: Mac Pro, iPadOS, Apple Sign In, & More

Apple had its annual Worldwide Developers Conference kickoff keynote yesterday and there were a LOT of announcements. In addition to the usual OS updates, Tim Cook also revealed an enormously powerful new Mac Pro plus improvements to Siri, HomePod, AirPods, and more. Plus, as I won’t bother mentioning in each… Read More

Amber Mac in Conversation with James Comey: WCISC 2019

I recently sat down with James Comey, former FBI director, at the Western Canada Information Security Conference at Winnipeg’s RBC Convention Centre. Following his keynote, we had 30 minutes together to discuss cybersecurity, social media, artificial intelligence, ethical leadership, and more. Last year Comey released his bestselling book, A Higher… Read More