AmberMac Blog

Marketing Disrupted 01: Who is the new CMO?

In this inaugural episode, some of the giants of the industry talk to Brent and Amber about the changing face of marketing and the new responsibilities of CMOs: to evolve and adapt to ever-shifting marketing models. Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, discusses why… Read More

Marketing Disrupted

My new podcast series with Brent Chaters explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Below are the episodes so far and you can find more details on Accenture’s page for the podcast and… Read More

Apple’s WWDC Keynote: Mac Pro, iPadOS, Apple Sign In, & More

Apple had its annual Worldwide Developers Conference kickoff keynote yesterday and there were a LOT of announcements. In addition to the usual OS updates, Tim Cook also revealed an enormously powerful new Mac Pro plus improvements to Siri, HomePod, AirPods, and more. Plus, as I won’t bother mentioning in each… Read More

Amber Mac in Conversation with James Comey: WCISC 2019

I recently sat down with James Comey, former FBI director, at the Western Canada Information Security Conference at Winnipeg’s RBC Convention Centre. Following his keynote, we had 30 minutes together to discuss cybersecurity, social media, artificial intelligence, ethical leadership, and more. Last year Comey released his bestselling book, A Higher… Read More

#TheFeed: Online Safety; Inkblot Therapy; & Fertility Tracking Tech

TF179: We talk to Dylan Collins, CEO of SuperAwesome, about their approach to keeping your kids safer online with KidSwitch. Plus, we have the VP of Marketing and Sales from Inkblot Therapy, Julie Sabine, to explain how they match clients with therapists and accessing their services from the comfort… Read More

#TheFeed: Down to Shop; OJO Home; & Instagram Likes

TF178: We talk to Cyrus Summerlin, co-founder of the app Down To Shop, that promises users the “funnest way to shop.” Plus, we have OJO Labs CEO, John Berkowitz, on how they use artificial intelligence and image recognition with their app OJO Home, which will help you find the… Read More

Smart Home Tech: 7 Spring Picks

This week I am on a media tour across Canada sharing 7 of the best tech picks for spring. See below to make your home smart, use AI for better skincare, try an electric toothbrush, and lots more. Alfred Door Lock $339 each + $59.99 for Zwave Module at Alfredinc.com… Read More

#TheFeed: The Uninhabitable Earth; Squishy Robotics; & Foldable Phones

TF177: We’re joined by author David Wallace-Wells to discuss his book, The Uninhabitable Earth, and the worst-case scenarios of climate change. Next, Amber catches up with Salesforce’s Chief Digital Evangelist, Vala Afshar, at the Salesforce World Tour and chats about the future of work and the skills we will… Read More

Sleeping with Endy: Mattress Buying Made Smart

In the fall issue of Disruption Magazine, I wrote about Endy. While many of you may know this company as the mattress business you see in ads online, I included them in my feature article because they were one of the best examples… Read More